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Jean-Christophe Quémard, Executive Vice-President, Middle East & Africa, and member of the Managing Board of Groupe PSA, said: “At the heart of the Middle East and Africa region, Morocco is an historic and strategic market for our Group and its four brands, Peugeot, Citroën, DS and Opel. We are forging a unique partnership in Morocco’s automotive industry, thanks to the help of all our partners and the support of the Moroccan authorities.”
Groupe PSA starts production at the Kenitra plant in Morocco, in the presence of His Majesty King Mohammed VI.
The project was launched with the signing of an agreement between Groupe PSA and the Kingdom of Morocco on 19 June 2015. Four years on, this event also celebrates the roll-out of a complete ecosystem for Groupe PSA in Morocco, similar to those in place in other strategic Group regions, with a steering centre based in Casablanca for the Middle East and Africa region, an operational R&D centre and, now, a latest-generation plant in Kenitra meeting the Group’s highest standards.
Groupe PSA is the only carmaker to cover the entire value chain in Africa. This ecosystem includes a network of 62 local suppliers, with 27 new supplier sites set up to meet the needs of the Kenitra plant.
The Kenitra facility is an illustration of the excellence and knowhow of the Group. Production will begin with the new Peugeot 208, jointly manufactured with the Trnava plant in Slovakia.
The performance of the Kenitra plant should enable it to produce models meeting the expectations of individual buyers and corporate customers in terms of quality and price.
About Groupe PSA
The Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all client expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall, as well as a wide array of mobility and smart services under its Free2Move brand, aiming to become a great car maker and the preferred mobility provider. It is an early innovator in the field of autonomous and connected cars. It is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia. Find out more at groupe-psa.com/en.
Media library: medialibrary.groupe-psa.com / @GroupePSA
About Peugeot
Stimulating and rewarding driving, sleek design and uncompromising quality comprise the brand’s commitment to its customers and contribute to the emotion that every Peugeot unlocks. Operating in nearly 160 countries with more than 10,000 points of sale, in 2016 Peugeot increased its sales by 12.3% to reach 1,919,460 vehicles sold worldwide. Peugeot combines Exacting Standards, Allure and Emotion, with the goal of being the definitive broad top-of-the-range brand having a global reach. Beginning in 1889, the automotive history of the brand has been further enriched this year by the latest victory on the trails of the Dakar, with a 1-2-3 finish by the new PEUGEOT 3008 DKR.
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