Dubai, UAE, 21st April 2014
Starcom MediaVest Group (SMG) has been appointed by Saudi Arabia's Sunbulah Group as its media communications agency. Sunbulah is one of the Kingdom's top manufacturer and distributor of premium frozen food products. The assignment, effective March 1st, covers the MENA region and will see SMG provide Sunbulah with communication solutions across all analogue and digital media.
This marks a major high-profile win for SMG who has set itself apart throughout the pitch process - primarily thanks to its Saudi team's local capabilities, in-depth knowledge of the market, and SMG total scale.
"From the very beginning, SMG demonstrated a comprehensive understanding of the FMCG industry, innovation proficiency and strong knowledge of integrated communication solutions - all critical elements for success in our business," said Sunbulah Group's Marketing Manager Ahmed Mansour. "During the pitch process, SMG's team in Saudi Arabia showcased multi-disciplinary capabilities. We are happy to partner with them and look forward to further cementing our shared plans."
Ramzi Ghanem, Managing Director of SMG Saudi Arabia added: "We are thrilled to have been selected as Sunbulah's media agency and are looking forward to work closely with them to drive growth for their brands across the Middle East. Sunbulah has placed quality, innovation, integrity and social responsibility at the core of its business ethos. We are incredibly proud of this partnership."
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About Starcom MediaVest Group
Starcom MediaVest Group MENA is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG's three global award-winning agency brands: Starcom, MediaVest and Spark. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) comprises an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 7,900 employees in 130 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, Procter & Gamble, Samsung and Walmart, among others. The network has enjoyed annual double-digit growth across the MENA region since it first launched in 2000. Among its extensive roster of regional clients are Procter & Gamble, Samsung, Abu Dhabi Islamic Bank, Almarai, Saudi Telecom, Tiffany & Co., Emirates NBD, adidas and Mondelez. In 2013 and 2014, SMG was named Media Agency of the Year at the Dubai Lynx Festival of Creativity. In 2013, SMG also garnered Festival of Media's Global Network of the Year Award. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world's leading communications groups.
© Press Release 2014
