entourage, a leading live communications agency in the UAE, is honoured to announce their partnership with SPIA Asia 2020, Asia’s Sports Industry Awards & Conference that is a part of the FIFA World Cup event 2021. entourage will be hosting this event on their newly developed 3D virtual platform, eve. SPIA Asia will be held in a hybrid format for the first time in its history, hosting a virtual as well as a live event in November 2020.  

eve is a platform conceptualized and built completely in Dubai, combining cutting edge gaming technology with brilliant 3D graphics, simple and sophisticated user interface and a fully immersive environment. The UAE is hub for technology and the HOPE Mars Mission launched by UAE exemplifies the country’s technological prowess, with its leaders at the forefront.

Commenting on the partnership, Mr. Mohammed Tayem, CEO, entourage said, “We are honoured to be chosen as the technology partners for SPIA Asia 2020. Digital transformation has seeped into all aspects of human life and has definitely brought the world closer, much like the world of sports. eve virtual will enable people from all over the world to attend the SPIA Awards and conferences, virtually. With this partnership, we are embarking on a very ambitious journey into Asia and look forward to doing a lot more work with the continent.”

eve virtual has the ability to adapt any business, event, conference, training program and so on to the virtual landscape. It is equipped with virtual features like main stage with studio set up integration, exhibition areas with e-commerce integration, one-on-one meeting rooms, workshop zones, live chat & video conference capabilities and so much more. It has the ability to virtually simulate any enterprise like classrooms, innovation labs, music concerts, etc. as the platform is completely customizable.

“eve as a virtual platform is prepared to host any and all kinds of virtual experiences. Expanding eve’s innovative platform into the sports industry with SPIA Asia is a great launch pad for us, which will open up many more avenues for us in the Asia Market after this great collaboration with the team of SPIA Asia. From Dubai, one of the leading cities of the world, eve is the most conducive platform to build any sort of virtual experiences on. From the Silicon Valley innovation labs to building a virtual school or university to enhance eLearning across the globe, the opportunities with eve are limitless”, Mr. Tayem, continued. 

Mr. Eric M. Gottschalk, CEO of SPIA Asia, said, “For the first time ever, we are going to host SPIA Asia on a virtual platform along with the actual event. In our endeavour to find the right partner to host a world class virtual experience, we assessed multiple international event agencies, and we found eve to be the only virtual platform, which takes live experiences virtual with élan. eve will support us in broadening our horizons and reaching a global audience in real time. There is so much opportunity in the sports industry that can be harnessed virtually. We want to make the most of the latest technology available to us. This is the beginning of a great partnership and I hope we can use our combined

expertise to take the sports industry into the future.  We are very excited to introduce this platform and our partnership with entourage to Asia.”

SPIA Asia will also host its annual edition of the SPIA Asia Awards, Asia’s most prestigious and credible awards platform, recognizing and celebrating sporting excellence of the industry, including this year’s inaugural “Best Asian Sportsman”, “Best Asian Sportswoman” and “Best Asian Sports Team of the Year” awards in November 2020, in the new hybrid format this year. The event is slated to be bigger than ever.

SPIA Asia brings together the governing bodies, federations, agencies, rights holders, brands, globally renowned players and organizations which strongly contribute and positively influence the landscape of sports in Asia.

-Ends-

About entourage

Established in 2009, entourage has quickly grown into one of the leading live communication agencies in the region activating the most talked about campaigns. Take the landmark Egypt Tourism campaign “Wahashtoona” and “Misr Orayba” for example that helped Egypt leap back into the tourism landscape. The agency is ranked number one according to DubaiSME100 index for business performance. The multi-functional marketing consultants of entourage collaborate with a wide range of leaders across industry sectors, government entities and CSR campaigns to deliver effective solutions, and have been recognized frequently by the marketing and communication community, from Middle East Event Awards to Middle East PR Awards to MENA Effie, Dubai Lynx and internationally at Euro EACA Care awards. The agency’s reputation across the region is built on long-standing partnerships with Google, Discovery Networks International, Prime Minister’s Office, Mohammed bin Rashid Al Maktoum Knowledge Foundation,  International Humanitarian City and many more brands and entities.

About SPIA Asia:

SPIA Asia –Asia's Sports Industry Awards & Conference is the leading sports business conference & awards platform, recognizing and celebrating annually the achievements of the Asia sports industry. Launched in 2015 by MMC Sportz, the 6thedition is scheduled to take place in November 2020 with the announcement on the official host city and final date slightly delayed due to the global pandemic. 

SPIA Asia’s key mission is to bring together the stakeholders of the industry from governing bodies, federations, agencies, rights holders, brands and organizations which strongly contribute and positively influence the landscape of sport in Asia through it amazing campaigns and initiatives every year. 

Annually, over 600 delegates and +60 international speakers are attending SPIA Asia events which reflects the pulse of the industry by  staging a series of expert panels, keynotes and interviews around major subject matters such as Asian football, Olympic sports, E-sports, sport technology, sports business, sports tourism, and topics around governance, tolerance, integrity and inclusion. 

Key attractions at SPIA Asia events are usually the opening keynotes of the Ministries of the host countries providing a deeper insight of its sports and tourism strategies and the attendance of sports celebrities such as Ronaldo Nazario or Dr Edwin Moses in 2019. 

The SPIA Asia Awards Gala has become Asia’s most prestigious and credible awards platform, recognizing and celebrating sporting excellence of the industry such as the “Best Sponsorship”, “Best Agency”, “Best CSR”, “Best Youth Development Program”, “Best Digital Campaigns and many more as well as the newly launched exclusive athletes categories of “Best Asian Sportsman”, “Best Asian Sportswoman” and “Best Asian Sports Team of the Year” awards. 

Judged by an +35 persons strong independent panel of industry experts, SPIA Asia receives annually about 450 submissions for its +20award categories with all 47 eligible Asian countries participating in the submission process while over +550 guests in attendance making the black tie awards gala one of the highlights on the Asian sports calendar. 

About MMC Sportz:

MMC Sportz is a Dubai based boutique advertising and communication agency with a clear focus on providing specialized services to the sports and entertainment industry in the GCC with its sister company MMC Sportz Asia Inc, located in manila, being active across South East Asia. 

MMC’s core expertise is in developing specific sports marketing and communication solutions for governing bodies, right holders, event organizers and brands including of format and strategy development, turnkey event marketing, event management, sponsorship and media rights sales. www.mmc-sportz.com 

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