- Souq empowers over 14,000 sellers and local brand across the region to succeed this White Friday
- Local and global brands go on sale from 20 to 24 November with up to 70%
- More deals than last year across all categories, from electronics to furniture, fashion, toys and more
Dubai, United Arab Emirates: SOUQ.com brought White Friday to UAE in 2014 and is today announcing the return of its biggest online shopping event, with more deals than ever. From the 20th to the 24th November, customers across the GCC and Egypt can choose from more than two million deals and offers, with discounts of up to 70% available.
This year’s White Friday will be the biggest event ever, offering more than two million deals on the widest variety of products. Keeping with SOUQ.com’s customer obsession, deals will be customised for UAE, Saudi Arabia and Egypt, providing customers with the products and brands that they are most looking forward to, at great prices. There will also be top Spotlight deals that will be exclusive to SOUQ.com.
Ronaldo Mouchawar, CEO & Co-Founder, SOUQ.com, says “Since we launched White Friday on SOUQ.com in 2014, customers have told us how much they like this deals event, so we are happy to be back this year with more deals and more choice than ever. We are also glad that hundreds of small and medium sized businesses are joining White Friday this year, after the positive sales uplift they saw in previous years.”
Shoppers across the GCC and Egypt can make huge savings with discounts of up to 70 percent across all categories, including mobile phones (up to 60% off), TVs (up to 40% off), appliances (up to 60% off), cameras (up to 70% off), groceries (up to 70% off), toys (up to 70% off) fashion (up to 70% off) and many more. Customers can enjoy price drop deals, where they will be alerted immediately after prices drop on certain goods. The biggest ever White Friday sale on SOUQ.com will feature deals on products from many local and global brands. Hundreds of small and medium-sized business, including craftsmen from across the region, will offer deals on SOUQ.com.
SOUQ.com’s banking partners in KSA, UAE and Egypt will offer monthly instalments with 0% interest for purchases on the site (subject to terms and conditions).
SOUQ.com has invested in seller fulfilment and delivery infrastructure to empower SME and large retailers’ growth in the UAE, KSA and Egypt. Throughout 2018, SOUQ.com has improved delivery fulfilment networks with new fulfilment centres in Cairo, Jeddah and Dubai. The expansion of these large fulfilment centres has significantly increased capacity and has improved the Fulfilled by SOUQ (FBS) program in line with high ecommerce growth in the region. These investments are made to empower over 14,000 sellers with customer centric technology to do extremely well in these events by allowing them to save time, boost their sales and grow their businesses without having to worry about logistics.
As a company founded in the Middle East by Middle Eastern founders, SOUQ.com continuously works toward supporting local SMEs and entrepreneurs to build and grow their businesses. By providing technical, process and infrastructure innovations, both small and large retailers are empowered to scale with access to millions of customers.
SOUQ.com brought White Friday to the Middle East in 2014 as a regional version of the global ‘Black Friday’, re-naming it as a mark of respect to the day of worship in the region. It is held during the weekend after Thanksgiving every year and this year, will run from 20nd to 24th November. Since its first year, White Friday has become a much-awaited shopping bonanza across the region, attracting first-time online shoppers, as well as veteran shoppers.
Visit www.SOUQ.com or download the Mobile App here: http://uae.Souq.com/ae-en/mobile-app/c/
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In 2014, SOUQ.com introduced Black Friday to the Middle East for the first time, naming it White Friday.
Globally known as ‘Black Friday’ due to its effect of getting brands ‘back in the black’, is a massive sales tradition in the US and over the past decade has been steadily gaining momentum worldwide. It is the Friday after Thanksgiving and is said to be the day that shoppers begin their shopping for the holiday season. Given that Friday is the day of worship, gathering, friends and family in the region, SOUQ.com e-tailored the shopping extravaganza and coined ‘White Friday’, a day of prosperity, celebration and joy, making it more relevant to this region.
About SOUQ.com
SOUQ.com is an online retail and marketplace website in the Arab region, featuring more than 8.4 million products across 31 categories such as consumer electronics, fashion, health and beauty, household goods, and baby. Today, SOUQ.com attracts over 45 million visits per month, with localized operations in the KSA, UAE and Egypt. SOUQ.com offers a convenient and safe online shopping experience with secure online payments, and option to pay cash on delivery. For more information, visit www.SOUQ.com.
SOUQ.com is a subsidiary of Amazon.
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