Souq Amber officially opens its doors in Jordan

Amman: Under the patronage of the Ministry of Tourism and Antiquities, Souq Amber officially opened its door on the 12^th of October 2019. Considered to be the first-of-its-kind souq that reflects the true Jordanian culture, heritage and future aspirations, it will be open all year round, showcasing local vendors, craftsmen and entrepreneurs.

Souq Amber opened its doors to the public on the 16^th of August 2019, as part of the first phase of introducing the souq to the public. During this time period, approximately 10,000 visitors have been to Souq Amber so far.

H.E HishaM Al Abbadi, the acting Secretary General of the Ministry of Tourism and Antiquities, stated during the opening ceremony: “We support all new ventures and projects that seek to invest and create more opportunities to promote our tourism industry, as Souq Amber is striving to do. We had a great experience working with them so far; the souq has been promoting local craftsmen, vendors and entrepreneurs from various provinces in the Kingdom which helps create an empowering environment for all. We sincerely hope to continue this cooperation with Souq Amber.”

Furthermore, Shadi Barhoumah, the Project Manager at Al Badiyah Real Estate Company, the owner of Souq Amber, mentioned that: “Souq Amber was created to provide local vendors, craftsmen, micro-entrepreneurs, women and youth the opportunity to showcase their products for sale at an easily available and affordable platform. We are also focusing on showcasing traditional handicrafts, products and services. So far, the launch of this souq has created upto 300 job opportunities for the Jordanian citizens.”

Lana AlSakka, the Managing Director of iJordan, the company that is managing Souq Amber, added that “Jordan is a great tourist destination and our goal with Souq Amber is to create a platform that shines the light on the diverse heritage and culture so evident in our country by promoting the local craftsmen, vendors and entrepreneurs. We are also working towards promoting and evolving Souq Amber to become one of the most important markets in Jordan and in the Arab Region.”

From local handicrafts, traditional food, variety of local handmade, natural and artisanal products from all over the Kingdom, Souq Amber is a rich experience of Jordan’s culture and heritage. In addition to this, there is also weekly entertainment and activities for families, children and youth.

While the products on display have attracted many to the souq, the location has also been well received. Located in the heart of Amman, The Village houses Souq Amber with a sprawling courtyard and arches, the traditional feel of the place is unlike any seen before in Jordan. The facilities are up-to-date, clean and fully secure.

Souq Amber is managed by iJordan, located in Shemisani, next to Le Grand Amman Hotel/Old Housing Bank Complex and open every Friday and Saturday, from 11AM – 9PM. Free entrance for all.

Official Sponsors of Souq Amber: Coca-Cola Jordan, Uber along with our media sponsors: Roya TV, Roya Bazaar, Dunya Ya Dunya, Hala FM, Bliss FM and JorMall.

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About Al Badiyah Real Estate Company:

Established in 2006, it is considered to be one of the most important real estate companies in Jordan and is part of the ArabEast for Investment (AEIV). Al Badia Company is the main investor of the Souk Amber. It has chosen to use the plot of land owned for recreational purposes through the establishment of the market.

For more information, please contact:

Aseel Abu Aquleh

Media Relations Account Manager

Contact no: 0797211900

Email: a.abuaquleh@ijordan.org 

© Press Release 2019