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Dubai, UAE – Targeting sports enthusiasts and music lovers looking for stylish products, Sony Middle East and Africa (MEA) has launched the WF-SP700N, the world’s first[1] Automatic Noise Cancelling splash-proof truly wireless noise cancelling headphones, in the UAE.
The WF-SP700N are high quality and fully functional sports headphones, and are especially beneficial for health buffs who spend large amounts of time in high intensity cardio classes or holistic yoga sessions. These truly wireless headphones can be used by anyone who is constantly on the go and needs the freedom to move around without getting caught up in wires or cables.
Hear the sounds you want
What makes the headphones perfect for people working out is the digital noise cancelling technology and the splash-proof design. Thanks to the noise cancelling technology, users can concentrate better and focus on their training, especially in a noisy gym.
WF-SP700N
When exercising outside, users can just turn on the Ambient Sound mode to stay aware of the surrounding sounds. Meanwhile back in the gym, this Ambient Sound mode also lets users hear necessary workout-related sounds, making them the perfect gym buddy. These headphones also offer the famous Sony EXTRA BASS™ sound2 that when combined with Noise Cancelling, gives music a deeper, punchier bass edge to focus on enhancing performance.
WF-SP700N
Splash-proof, secure-fit design and portability
With an IPX4 rating, the WF-SP700N headphones are splash-proof, making it possible for people to use them in the rain, or sweat while wearing them without damaging them.
The headphones fit very securely in the ears thanks to the arc supporters design. They are available in three colours including pink, black and white, which have been picked to complement any active wear outfit, and keep up with the trend of wearing sports and leisure clothes outside of the gym.
WF-SP700N
The WF-SP700N comes with a compact, one-touch-open charging case and benefits from approximately three hours of battery life plus two additional charges from their case, offering up to nine hours total in between charges.
Convenient connectivity
The WF-SP700N also has NFC one-touch connection with the case and is compatible with the Sony | Headphones Connect app, which now features “Quick Sound Settings” so users can tailor their favourite settings of equalizer and ambient sound control with two taps of the headphones button.
Sony’s Noise Cancelling headphones become smarter with the Google Assistant
Sony’s Noise Cancelling headphones will be optimised for the Google Assistant with an update. Featuring this technology, the WF-SP700N performs like a personal Google, always ready to help by asking questions, listening to music, making calls and hearing incoming messages.
Users can ask questions and do things, making it their own personal Google, always ready to help.
Priced at AED699 including VAT, the WF-SP700N is available at the Sony Centre in The Dubai Mall and other consumer electronics retail outlets across the UAE.
Google is a trademark of Google LLC. The Google Assistant is not available in all languages and countries. Requires pairing with eligible phone and internet connection.
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About Sony Middle East and Africa:
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Recording Media and Energy, Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 262 accredited third party service centers reinforces Sony’s presence in key markets in the region.
For media inquiries, please contact:
BPG Cohn & Wolfe
Mustafa Hashim
Account Executive
Mob: +971554805200
Email: mustafa@bpgcohnwolfe.com
[1] As of 8 January 2018, according to research by Sony Corporation, in truly wireless headphones with IPX4 rating or higher for WF-SP700N.
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