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New Sony BRAVIA Android TV buyers to get free Shahid VIP subscriptions
Shuichi Mugitani, Head of Marketing, Sony Middle East and Africa and Oleg Nesterenko, Marketing Director, Shahid, announce a partnership that features Shahid App on Sony BRAVIA 4K Android TVs
Dubai: Sony Middle East & Africa and MBC Group announced the eagerly anticipated launch of the popular Shahid app on Sony Android TVs from mid-March 2020. Existing users of Sony Android TVs can download the Shahid app from Google Play. Furthermore, new purchasers of these televisions will get free subscription to Shahid VIP content. The period of subscription varies with the model purchased and range from 3 months to a full year subscription for the 8K, OLED and the top of the line 4K BRAVIA TV models”.
Shuichi Mugitani, Head of Marketing, Sony MEA said: “the premium Arabic content of Shahid ideally complements the famous industry-leading picture quality of Sony BRAVIA TVs and will provide truly immersive entertainment experiences for our Arabic customers”. In a recent study done by market research agency YouGov among 2700 respondents across the GCC, picture quality was found to be the most valued television feature that Arab customers look for when deciding on buying a TV. The study also revealed changing patterns in what people watch on their TVs. Video-on-Demand platforms are tops in content consumption and Shahid is very popular among Arab audiences.
Oleg Nesterenko, Marketing Director - Shahid commented: “The best content deserves the best viewing experience, that’s why big screens became more and more important for Shahid's viewers. With the new Sony 4K Android TV with enabled Shahid VIP subscriptions, viewers can now enjoy premium and exclusive content such as Shahid Originals, latest Arabic movies right after the cinema, premiers ahead of linear TV, in addition to a wide selection of the best entertainment that is suitable for all members of the modern Arab family.”
Shahid app will be available on Sony Android TVs starting March 22nd, 2020.
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About Sony Middle East and Africa:
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 274 accredited third party service centres reinforce Sony’s presence in key markets in the region.
For media inquiries, please contact:
Sony Middle East and Africa FZE
Mathew Mathai
Corporate Communications
Mob: +971 50 6442986
Email: Mathew.Mathai@sony.com
About Shahid:
Shahid is the first free VOD and catch-up portal in the Arab world, offering premium content to Arab modern families, including binge-worthy exclusive Shahid Originals; Premieres; Arabic movies fresh off the box-office; live TV channels in true HD quality; as well as international offerings courtesy of Disney, Marvel, FOX, ABC Studios and more.
For further information, please contact:
Sasha GEMAYEL
Sr. Group PR Manager
MBC Group
+971 4 3909816
shahidpressoffice@mbc.net
Sasha.Gemayel@mbc.net
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