Middle East, 12 December 2019: Snapchat has launched ‘Swipe Up to Call’, a new feature exclusive to users in the Middle East, which will make it easier than ever before for customers to connect with businesses through the platform.
Swipe Up to Call literally allows customers to make a direct phone call with a business they see advertised on Snapchat - with no additional fees for the consumer. The new feature is in response to the cultural preference in the Middle East to call a business directly, rather than visiting a website or filling an online form, to learn more about a product or service advertised on Snapchat.
The Swipe Up to Call feature is now available to all Snapchat advertisers in the Middle East, who can test the product for as little as US$20 per day. Saudi Telecom Company and Zain Group are among the first advertisers to take advantage of Swipe Up to Call.
It is expected that Swipe Up to Call will be embraced by advertisers across multiple sectors, for example;
- Car showrooms will be able to allow customers to book test drives or to schedule their next service;
- Food and beverage sector advertisers can use it to make it easier for diners to make a reservation or place an order;
- General customer service enquiries;
- Real estate agents can use Swipe Up to Call by promoting images of their properties and provide a seamless option for interested tenants or buyers to get in touch directly by calling
Brayden Ainzuain, Snapchat’s Head of Product Marketing for MENA and APAC commented: “Swipe Up to Call offers brands and advertisers a unique opportunity to connect with their customers in real time in a way that is natural for them. We developed Swipe Up to Call based on advertising trends we noticed and we are excited to bring this feature to the Middle East. We know that SMEs in particular prefer to add a contact number to their advertising communication and this new feature will make it easier for potential customers to get in touch with swipe of their screen.”
-Ends-
About Snap Inc
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
For media inquiries, please contact:
Habib El Joukhadar
ASDA’A BCW
+971 52 801 3342
snap.mena@bm.com
© Press Release 2019Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.