• Skyscanner now one of the world’s most searched travel companies, with an estimated $23.7bn worth of flight tickets sold in 2018
  • Launch of new mission for modern and sustainable travel

Skyscanner has today launched a global brand re-fresh and has announced hitting the significant milestone of 100m peak monthly active users (MAUs).  The travel company is now a leader in the sector, and today declared a bold mission to lead the global transformation to modern and sustainable travel, to meet the needs of both today’s traveller and the travellers of tomorrow.  

Skyscanner also today revealed that it has put more than 172m flight passengers in the air in the past 12 months*, more than many major airlines, with the value of flight tickets bought through Skyscanner in 2018 estimated at $23.7bn (AED 87bn)**.

Google Trends search data now also shows Skyscanner surpassing other well-known travel companies including Expedia, Kayak and Momondo.***

These significant milestones coincide with a global brand re-fresh for Skyscanner, as it looks to demonstrate its position as one of the leaders in travel. Skyscanner was founded more than 15 years ago and has spent much of that time being at the forefront of travel and innovation, originally as a pioneer in flight search and now across travel, helping people find and book the best options for flights, hotels and car hire. 

Skyscanner CEO Bryan Dove commented: “We know that today’s travellers expect a seamless, mobile first experience. They’re also increasingly aware of the impact travel can have on our environment. As a leader in the industry, we care deeply and have a responsibility in ensuring the joy of travel is something that can be experienced both today and in the future. Our new mission and brand refresh encapsulate this ethos, while our global scale and growth trajectory give us an incredible platform to lead the transformation of travel.”

Skyscanner has been present in the UAE since March 2016 when it launched a dedicated Skyscanner.ae page for local users. The travel giant also launched an Arabic version of its mobile application in December 2016, which has increased in downloads by 36% in the UAE over the past year as was revealed by Skyscanner Commercial Director Gavin Harris when he attended a panel at Arabian Travel Market this April.

Skyscanner’s brand refresh is launching across app stores, desktop, mobile web and owned social channels in 52 markets worldwide. Global advertising campaigns promoting the refreshed brand and Skyscanner’s mission will launch next year.

Company snapshot

Skyscanner launched in 2003 originally as pioneers in flight search and now across travel, working with 1200 partners such as airlines, hotels, online travel agents (OTAs) and car hire companies, to help people in 52 countries and more than 30 languages find and book the best travel options for their trips.

Skyscanner’s apps have been downloaded over 90m times and over 60% of Skyscanner’s users now interact with the brand via a mobile device. Skyscanner is also one of the leading companies involved the Duke of Sussex’s Travalyst initiative aimed at transforming the future of travel.

For more information visit: https://www.skyscanner.ae/about-us/why-skyscanner 

https://www.skyscanner.ae/about-us 

-ENDS-

100m monthly active/unique users across all domains and apps.

*August 2018 to July 2019 inclusive

**GMV: total value of flight tickets purchased through Skyscanner

***Using Google trends search data, Skyscanner and selected key competitors’ monthly searches from 2012 to July 2019 were analysed. The bump plot compares the changes in rank over time based on total searches. This looks at performance with respect to each other rather than the actual search totals.

About Skyscanner

Founded in 2003, Skyscanner is a leading travel company dedicated to putting travellers first by making booking trips as simple as possible. Skyscanner helps more than 100 million people in 52 countries and over 30 languages find the best travel options for flights, hotels and car hire every month. Skyscanner is available on desktop, mobile web and its highly rated app has 90 million downloads. Working with 1200 travel partners, Skyscanner’s mission is to lead the global transformation to modern and sustainable travel.

After multiple high-profile investment rounds, including from Silicon-Valley based Sequoia Capital, Skyscanner was acquired by Ctrip Group in a deal valued at £1.4bn in 2016.

For more information, visit: https://www.skyscanner.net/about-us 

© Press Release 2019

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