Sharaf Travel Services LLC has chosen Amadeus as a partner to drive end-to-end automation throughout its business operations. This partnership will enable best-in-class offerings to Amadeus’ customers and more streamlined services that will boost the company’s competitive edge.

Amadeus will assist Sharaf Travel to focus its business on online success, using the latest Amadeus Web Services and Mobile Traveller products. All Amadeus solutions will be live from April 2018 and will be adopted across Sharaf Travel’s UAE and Oman operations.

Using the latest generation of travel technology, Amadeus Web Services offer Sharaf Travel unparalleled connectivity to the entire range of Amadeus content all from a single point of access, supporting easily-customised travel booking applications.

With Amadeus Mobile Traveller, Sharaf Travel will also be able to stay connected to its customers 24/7, providing them with a 360° travel experience wherever they might be in the world. Amadeus will further deliver end-to-end automation through its Touchless Suite, providing tools that will help Sharaf Travel to streamline its operations while supplying services faster and easier to its corporate partners.

V. Jayaram, Managing Director, Sharaf Travel, said: “Automation will enhance our business offerings and help us to better serve our customers. Amadeus was a natural choice for this transformation due to having a strong portfolio of solutions that are ideal for our needs, and that we could combine to create a customised package that performs to our specific requirements.”

Graham Nichols, Managing Director, Amadeus Gulf, said: “We welcome Sharaf Travel Services to the Amadeus family. Our technology-driven solutions enable our customers to benefit from cutting-edge innovations that streamline travel agency processes. These solutions ultimately help to increase efficiency and connectivity, thereby building a strong competitive advantage for our customers.”

Shafeekh Azeez, Sales Director – Dubai, Northern Emirates and Bahrain, Amadeus Gulf, added: “Amadeus Web Services offer infinite scalability with more than 100 billion transactions generated every year by our customers. With a wide portfolio of flexible products, we are excited to build the comprehensive solutions that Sharaf Travel needs for its business to excel.”

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© Press Release 2018