Dubai - Shablol, the number one kids' educational and entertainment website in the Arab world, and Kellogg's, the world's leading company in producing cereal products,have recently announced a new partnershipacross the Middle East.
The focus of the new digital partnership is to launch an engaging campaign for kids withinthe age group of 6-14. The partnership will involveShablol and Kellogg's collaborating to develop new digital content and activities for Shablol users with an emphasis on the various levels of engagement that Shablol and Kellogg's Coco Pops cereal brand will have together.
To coincide with kids going backto school, the first joint activitybetween Shablol and Kellogg's is now live and running on the website. This includesinteractive content as well as educational and entertaining games for the targeted age group.
Today the region's digital media industry is a rapidly growing sector, with such partnerships seeking to provide kidswith greater access to enriching and educational content in a safe and secure environment.
"We are pleased to have this leading market player on the Shablol website, and we are very much looking forward to working closely with Kellogg's in the future. This is an exciting time for Shablol as this new partnership will give kids access to new and enriching educational content on a digital platform,"explained JozefAtrash, CEO and Founder of Shablol.
'Kellogg's is proud to be an official partner of Shablol. Shablol is a great fit for many of our products. The results that they will provide us will give Kellogg's the unique ability to communicate directly with their audience and engage with them digitally,'' stated Mohamed El Batouti, MedMea Cereal Marketing Director at Kellogg Company.
The Shablol and Kellogg's partnership is ideal for both parties, fitting in line with eachof the brand's identity and goals, andmost importantly givingkids access to educational, entertaining and safecontent on a digital platform.
The agreementis animportant milestone for Shablol in the region, leading the way as an exampleon how digital media companies and brands can work together and create tailorededucational content for kids.
Launched in 2013,Shablol is the leading kid's website and social network in the Arab world offeringonline educational resources for youth to be entertained, learn, and share.
-Ends-
About Shablol
Launched in March 2013 by founder Joseph Atrash, Shablol is now the leading kids' website and social network in the Arab world. The platform offers educational internet resources for kids ages 6-14 in the Middle East and North Africa (MENA) region to use, learn, and share Shablol's vision is to build an engaging, rich, interactive and most importantly, educational Arabic content platform for kids with the goal of a safe and secure place to learn. It is a one-stop site, which provides children with a safe and integrated ability to take full ownership of their social networking and online activities.
Shablol has become one of the top destinations for the Arab youth in MENA, with more than 2 million unique monthly visitors and 2.1 million registered users since it was launched. The company was granted the 'Best Arab Social Media Platform' during the 2013 Arab Social Media Forum and won first place at the Founders Games Competition in Istanbul in 2014.
For more information please visit http://www.shablol.com
About Kellogg's
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands - Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more - nourish families so they can flourish and thrive. Through our Breakfasts for Better DaysTM initiative, we're providing 1 billion servings of cereal and snacks - more than half of which are breakfasts - to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.
For any further information, please contact
Shablol
Nesreen El-Guindi
Sales & Marketing Director
Email: nesreen@shablol.com
Mobile: +971 (0) 526397800
Memac Ogilvy PR
Yasmin Hilmi
Email: yasmin.hilmi@ogilvy.com
Tel: +971 (0) 4 305 0334
© Press Release 2015
