Dubai - The name Safi Rania Gold looks to be gaining in popularity as more and more women opt for cosmetic products that are Halal, with no doubt of any forbidden (haram) ingredients.

Today, many of the cosmetic and skincare products available may have ingredients that are not Halal, or are made in equipment or processes that are contaminated, as they are also used for non-Halal products. The ingredients could range from alcohol, certain animal origin ingredients like gelatin etc. where the source and process – can both be non-Halal in nature. The concern is how to be sure of one’s skincare ingredients and processing, and how to use it - confidently without any doubts? As a solution to this concern there are products like Safi Rania Gold skin care range which uses pure ingredients that cleanses and penetrates the skin for best results and are certified Halal. Safi Rania Gold is manufactured and sourced from Malaysia – one of the leading global hubs for Halal personal care products.

The demand for Halal, yet effective cosmetic brands presents a massive marketing opportunity with brands like Safi Rania Gold taking the lead. Safi’s products not only nourish and beautify the skin effectively but preserve Islamic values at the same time. This dual advantage is attracting wide consumer interest especially among the more aware modern women who are going places but are particular to uphold their values & beliefs.

The Global Islamic market indicators are looking healthy too. According to Nasdaq OMX Sharia Indexes the global Muslim population is growing at the rate of 3% annually. If this growth continues, Muslims are expected to make up 26% of the world population by 2030. This constitutes a large and lucrative market. Interestingly, a report on the ‘State of Global Islamic Economy – Dinar Standard 2014’ showed spending on cosmetics products by Muslim customers in the region of $54 billion.Of this, Halal cosmetics is valued at around US$21 million. 

‘With the growing trend in consumer awareness and the overall affluence in the region, we believe there is a higher demand for safer options in a unique society such as the Middle East where deep rooted values and the quest for skin care innovations co-exist. Coupled with the growing Muslim population across the world our view is that Halal Cosmetics will become increasingly mainstream products than they are today’ says Mr. Arun Giridhar, General Manager Wipro Unza Middle East Ltd. 

Halal & Shariat compliant products, follow in the footsteps of halal foods made popular by Muslims worldwide. Muslims are now looking for Islamic options in a number of consumer categories including fashion, banking, travel, recreation and pharmaceuticals. The next wave would be in cosmetic and skincare. In this context brands like Safi simply can’t be ignored. 

Safi Rania Gold prides itself in being the region’s first halal-certified premium skincare brand. Its cosmetic and skincare range spreads across a holistic treatment process which includes: Cleansing, Toning, Treatment, Moisturising and Finishing. The result is a soft, glowing skin that looks years younger.

‘We have invested millions of dollars and created one of the world’s largest Halal Certified facilities– the SAFI Excellence in Research & Innovation (SERI) Institute (SERI) in Malaysia that is constantly looking to provide cutting-edge skincare solutions that are sustainable and suitable to Asian skin types and Muslim Lifestyles,’ added Mr. Giridhar,

As this global business opportunity unfolds Safi Rania Gold can look forward to buoyant times ahead. The trends towards Halal cosmetic options are positive indicators for Safi’s ambitious business goals.

-Ends-

www.safihalal.com

© Press Release 2017