Dubai: Silversea is joining sister brands Royal Caribbean, Celebrity Cruises and Azamara Club Cruises by appointing Safeen Tourism in Dubai to be their sole representative for Silversea’s sales and marketing activities across nine countries in the Middle East. The new appointment was announced during the recent arrival of Silver Shadow to Port Rashid in Dubai.
Silversea enjoys market leadership of the Ultra Luxury and Expedition Cruise markets in North America, UK and Australia and Safeen are well placed to grow Silversea’s presence and representation in the Middle East.
Peter Shanks, Managing Director UK & Ireland and Middle East commented: “The Middle East region looks for superlative cruising options, and our offering is perfectly suited to their distinct taste. Our initial focus will be on Mediterranean and Northern Europe sailings – and as we develop the relationship further, I am sure our iconic and varied destination reach will appeal. We look forward to working with Safeen Tourism and its leading team of cruise experts. It is a terrific example of the added strength and synergy Silversea can gain from being part of the Royal Caribbean family.”
Mohamed Saeed - General Manager - Middle East - Royal Caribbean Int'l, Celebrity Cruises & Azamara Club Cruises added: “We are proud to add Silversea to our stable of Royal Caribbean brands. It allows us to offer our travel partners and guests an unrivalled choice of cruise holidays. We look forward to working closely with our travel agent partners in growing Silversea’s awareness and sales in the Middle East.”
Silversea Cruises is recognised as an innovator in the ultra-luxury cruise line industry, offering guests large-ship amenities aboard its nine intimate, all-suite vessels. Silversea's itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both Polar Regions and hundreds of fascinating destinations in between. Silversea is looking forward to the launch of five new ultra-luxury ships: Silver Moon, Silver Dawn, Silver Origin, and two Evolution-class ships.
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About Silversea
Part of the Royal Caribbean Cruises Ltd. family, Silversea Cruises is recognised as an innovator in the ultra-luxury cruise line industry, offering guests large-ship amenities aboard its nine intimate, all-suite vessels. Silversea's itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both Polar Regions and hundreds of fascinating destinations in between. Silversea is looking forward to the launch of five new ultra-luxury ships:Silver Moon, Silver Dawn, Silver Origin, and two Evolution-class ships.
About Safeen
Safeen Tourism are the sole Middle East representative for Royal Caribbean, Celebrity and Azamara and have successfully developed sales for the brands over a number of years in the region. Based in Dubai and led by general manager Mohamed Saeed they enjoys reputation as one of the leading cruise experts across the Middle East.
Recent news from Silversea:
- Silversea's Guests Enjoy Unprecedented Luxury as a Result of Project Invictus
- The first initiative launched by Silversea Cruises in partnership with Royal Caribbean Cruises Ltd., Project Invictus has increased Silversea’s luxury offering to enhance guests’ cruising experiences further still.
- New .S.A.L.T. Programme Set to Revolutionise Culinary Travel for Silversea's Guests on Silver Moon
- Silversea’s new culinary programme, .S.A.L.T. (Sea and Land Taste), is set to revolutionise culinary travel for the cruise line’s guests, when it launches with new ship Silver Moon in August 2020. The pioneering concept will enable travellers to use food to dive deep into the world’s richest cultures, to truly understand the soul of a destination.
- Silversea Unveils the Most Elegant Ship Ever to Sail the Galapagos
Silversea unveils new details of Silver Origin, the cruise line’s first ever destination-specific ship, which will unlock deep travel experiences for guests in the Galapagos Islands from the summer of 2020. One of the most environmentally friendly cruise ships ever and designed entirely with these unique islands in mind, Silver Origin will combine Silversea’s local destination expertise with the cruise line’s trademark level of luxury to offer guests the ultimate destination experience.
For further details please contact:
Mohamed Saeed -
General Manager -
Middle East -
Royal Caribbean Int'l,
Celebrity Cruises & Azamara Club Cruises.
Email: msaeed@rccl.ae
Phone: 971 (4) 331 4299
Peter Shanks –
Managing Director UK & Ireland,
Middle East and Africa
Email: peters@silversea.com
Phone: 44 (0) 207 340 0723
For media queries please contact:
Bashar Antoun –
Senior Account Manager -
TCApr
Email: bashar@tcapr.me
Phone: 971 (4) 443 9554
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