Dubai: AGMC, the authorised dealer for Rolls-Royce Motor Cars in Dubai, Sharjah and the Northern Emirates, has redefined the concept of ultra-luxury with the reveal of three incredible and unique Rolls-Royce Phantoms at a special event organised in the Rolls-Royce Boutique.

Part of the exciting ‘Pioneers Collection’, these exceptional and visionary motor cars represent the peak of inspirational design, cutting edge technology and sublime elegance; each of these Rolls-Royce Phantoms are inspirational modern masterpieces.

Included in this exceptional collection of automobiles is the ‘Arabian Gulf Phantom’, the ‘Digital Soul Phantom’ and the ‘Horology Phantom’.

Mamdouh Khairallah, General Manager of AGMC Rolls-Royce Motor Cars Dubai, said: “We are thrilled to present this exciting collection of Rolls-Royce Phantoms to our customers.

“This amazing collection of iconic ultra-luxury motor cars is a wonderfully crafted celebration of the timeless innovation and craftsmanship that Rolls-Royce has perfected throughout the marque’s long history.

“We invite our customers to discover these incredible and unique automobiles and experience the thrill of stepping behind the wheel of a truly one-of-a-kind Rolls-Royce.”

César Habib, Rolls-Royce Motor Cars Regional Director Middle East and Africa said: “Each of these three Rolls-Royce Phantom commissioned by AGMC reflects the craftsmanship of Rolls-Royce to its best. The Bespoke designer together with AGMC lifted the bar further to unprecedented spheres.” 

Arabian Gulf Phantom

Beautiful in design and memorable in its presence, the ‘Arabian Phantom’ features the first Phantom Gallery to combine sculpted silk appliqué and a Mother of Pearl clock to form a piece of art inspired by the Arabian Gulf, which has been brought to life by the acclaimed British artist Helen Amy Murray.

The Turchese exterior hue is evocative of the vibrant local waters while the Andalusian White upper two-tone recalls the purity of natural pearls, alluding to the story within. The stunning theme flows throughout this Phantom, from intricate details such as the coach line motif and door embroidery to large scale examples of Bespoke craftsmanship like the picnic tablet fascia covered entirely in Mother of Pearl marquetry.

Digital Soul Phantom

The ‘Digital Soul Phantom’ includes a Phantom Gallery installation created by the artist Thorsten Franck. Titled ‘Digital Soul’ it uses a unique algorithm and additive manufacturing to render the largest piece of 3D printed stainless steel ever to be featured in a production car.

The Gallery design is plated in 24-carat gold, a premium material also used for the car’s matching inlays in doors and its picnic table backs.

Horology Phantom

The ‘Horology Phantom’ is inspired by the iconic traditions and craftsmanship of Horology and features the largest stainless steel and gold veneer inlay ever created for Phantom.

Reminiscent of high-end timepiece movements, the Horology theme features not only in the passenger panel veneer inlay, but also as part of the car’s unique coach line motif.

This incredible collection of three Rolls-Royce Phantoms have redefined the possibilities of luxury personalisation, so it is only fitting that they be presented to discerning UAE customers by Rolls-Royce Motor Cars Dubai, the winner of the award for Global Bespoke Dealer of the Year at the Global Dealer Awards held in Shanghai, China, earlier this year.

By showcasing these extraordinary one-of-one cars, Rolls-Royce Motor Cars Dubai is inviting customers to discover and explore the limitless potential for personalisation only Rolls-Royce can deliver.  

-Ends-

Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems. Over 2,000 skilled men and women are employed at the Rolls-Royce Motor Cars’ head office and manufacturing plant at Goodwood, West Sussex, the only place in the world where the company’s super-luxury motor cars are hand-built.

About AGMC:
AGMC, the authorised dealer for Rolls-Royce Motor Cars in Dubai, Sharjah and the Northern Emirates. For over 16 years, AGMC has become the exclusive home of what is the pinnacle of automotive luxury. AGMC is passionately committed to the communities it serves, implementing a series of marketing activities and sponsorships that demonstrate its belief in the value and potential of the region.

Currently, Rolls-Royce AGMC has 3 sales and service facilities across Dubai, Sharjah and the Northern Emirates. These include the world’s first Rolls-Royce Boutique located in City Walk, their flagship showroom on Sheikh Zayed Road and a Rolls-Royce dedicated state-of-the-art aftersales facility.

For more information, please contact:      
Maysan Abdulmajeed
PR Director
Seven Media 
Phone: +971 52 235 3325
E-mail: Maysanabdulmajeed@sevenmedia.ae
Alessandra Fernandez
PR Manager
Seven Media
Phone: +97150 952 9293
E-mail: Alessandrafernandez@sevenmedia.ae 

© Press Release 2019

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