• Top three areas for ethical challenges revealed as leadership, culture and sustainability
  • One in four members (25%) have experienced pressure to act unethically
  • Over half of the respondents (55%) have witnessed unethical behaviour

Nairobi, Kenya: As the World Marks Global Ethics Day, professional accountants, long trusted as custodians of financial integrity, are facing a new era of ethical challenges amid a rise in business scandals and evolving expectations. 68% of respondents from Africa said that ethical dilemmas have become more difficult to resolve in the past three years.

A report from the world’s leading professional accountancy body ACCA (Association of Chartered Certified Accountants) published to mark Global Ethics Day, highlights the evolving nature of ethical challenges and the increasing complexity of ethical dilemmas in accountancy. The new era of ethical challenges for professional accountants is based on over 1,100 responses from 135 countries.

Ethical challenge complexity is influenced by regional cultural factors. Unethical behaviour isn’t unique
Ethical challenge complexity is influenced by regional cultural factors. Unethical behaviour isn’t unique
Ethical challenge complexity is influenced by regional cultural factors. Unethical behaviour isn’t unique

The global findings reveal that 55% of accountants have witnessed unethical behaviour in their career and almost one in four (24%) have been put under pressure to behave unethically in the last three years. In addition, the results revealed that more men have experienced ethical pressure than women: 27% of males have been put under pressure to act in an unethical way, compared with 19% of females.

Jamil Ampomah, director – Africa at ACCA, said: ‘These insights underscore the need for robust ethical leadership and culture in organisations, and ongoing learning and development to support professional accountants in navigating these challenges in today's evolving landscape.’

  

People were asked to name their top three areas for ethical challenges over the past three years. The top results were:

  • leadership and culture (40%)
  • AI and technology (32% and 26%)
  • sustainability (30%)

Globalisation, driven by technology, is facilitating businesses to expand across borders – which in turn creates new ethical challenges emerging due to regional variations including cultural, legal and economic factors. While the drivers of complexity in ethical dilemmas are broadly similar globally, the research underscores the importance of considering local factors in promoting and enforcing ethical behaviour.

What ethical dilemmas are professional accountants facing
What ethical dilemmas are professional accountants facing
What ethical dilemmas are professional accountants facing

By contrast, the nature of where we work has also transformed during this time. With people often working remotely, and individually while part of a team, when ethical challenges do arise, they’re potentially resolving them in a different way.

The research also highlights key areas for senior leadership to address in the near future. These include: mental health and wellbeing, professional competence and continuous learning, technology and data ethics, ethical leadership and governance, diversity, equity and inclusion and sustainability reporting.

Read the full report here.

For media enquiries, contact:

For media enquiries, contact:
Nancy Karanja
Senior Public Relations Specialist
Mason Africa Group
nancy@masonco.co.za

ACCA News Room
E: newsroom@accaglobal.com
Twitter/X: @ACCANews
accaglobal.com

About ACCA

We are ACCA (the Association of Chartered Certified Accountants), a globally recognised professional accountancy body providing qualifications and advancing standards in accountancy worldwide.  

Founded in 1904 to widen access to the accountancy profession, we’ve long championed inclusion and today proudly support a diverse community of over 252,500 members and 526,000 future members in 180 countries.   

Our forward-looking qualifications, continuous learning and insights are respected and valued by employers in every sector. They equip individuals with the business and finance expertise and ethical judgment to create, protect, and report the sustainable value delivered by organisations and economies.  

Guided by our purpose and values, our ambition is to lead the accountancy profession for a changed world. Partnering with policymakers, standard setters, the donor community, educators and other accountancy bodies, we’re strengthening and building a profession that drives a sustainable future for all. 

Find out more at: www.accaglobal.com