New state-of-the-art facility set to transform customer experience

Doha, Qatar, May 1st, 2017

Renault Middle East and Saleh Al Hamad Al Mana Co., the exclusive agent of Renault in Qatar, have officially launched Qatar’s first Renault Store at Barwa Commercial Avenue.  The exclusive Renault Store was inaugurated by Mr. Hisham Saleh Al Mana, Chairman of Saleh Al Hamad Al Mana Co. and Mr. Marwan Haidamous, Managing Director of Renault Middle East, alongside distinguished clients, members of the press, top management from both Saleh Al Hamad Al Mana Co., and Renault Middle East.

In line with Renault’s commitment to innovate, the new-age store features a series of visual space identity concepts aimed at transforming customer experience with every step. Its revolutionary design offers ample engagement with visitors, immersing them in the brand’s cherished motto: Passion for Life.

The store opens to a cluster of Discovery Zones that skillfully showcase the company’s prized accomplishments under various dedicated themes. Customers can view the latest line-up of models at the Headline Zone, while an exciting fleet of trend-setting cars await them at the Passion Zone. Renault’s rich motorsports heritage is revived at the Passion Zone, as well, with its performance model, in addition to the Z.E. Zone that showcases Renault’s fully electric vehicle.

For a brand renowned for its pioneering technology, the Renault Store delivers an array of high-tech options in the form of a Digital Bar. The precinct offers a first-hand experience to familiarize with the brand, while customers relax and indulge at a dedicated coffee station. In addition, the store also features a Brand Wall, inviting customers to delve into the brand’s illustrious history and its string of achievements through the years. Furthermore, a Car Configurator service facilitates the process of customization on selected models.

Commenting on the launch of the new store, Managing Director, Renault Middle East, Mr. Marwan Haidamous, said: “The Renault brand has enjoyed a tremendous growth in the region. We believe with the opening of the first, dedicated store, the brand is set to reach further heights in its path of continuous expansion in Qatar. The Renault network is transforming and committing to a new customer relationship. This new concept reflects the Renault brand’s passionate enthusiasm and closeness to customers.”

On his part, Chairman of Saleh Al Hamad Al Mana Co, Mr. Hisham Saleh Al Mana, said: “We are delighted to mark this significant milestone as part of our continuous endeavor to elevate the Renault brand experience in Qatar. The new store has been thoughtfully conceptualized to reflect the brand’s passion for quality, innovation and customer engagement. It’s a warm, welcoming space that offers exclusive, personalized interactions with the latest Renault models amidst a tranquil, elegant setting.  More than a store, we believe it’s a hub to celebrate the motoring spirit.”

The Renault Store features an impressive range of current models including Renault Koleos, Talisman, Captur, Duster, Symbol, Clio RS, Twizy and Dokker. The showroom is set to bring in the all-new Megane Sedan that is soon to be launched in Qatar.

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About the Renault Group
The Renault group has been making cars since 1898. Today it is an international multi-brand group selling more than 3.18 million vehicles in 128 countries in 2016 and employing nearly 130,000 people. To meet the major technological challenges of the future and continue its strategy of profitable growth, the Group is harnessing its international development and the complementarity of its three brands, Renault, Dacia and Renault Samsung Motors, together with electric vehicles, the alliance with Nissan, and its partnerships with AVTOVAZ and Daimler.

About Saleh Al Hamad Al Mana Co.
Saleh Al Hamad Al Mana Co. is one of the leading automotive dealers in the region and the sole agent for Renault in the State of Qatar. Over the years, with best practices and customer focus the company has moved from strength to strength and today earns the distinction of having the market leadership within certain key segments.

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Visit Renault Middle East website: http://www.renault-me.com/

For media enquiries, please contact:
Yasmine Aitouche
Renault Middle East, Communication Manager
+971 5 28 90 32 06
yasmine.aitouche@renault.com

© Press Release 2017