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Abu Dhabi: Developers behind Abu Dhabi’s $1.2 billion Reem Mall have revealed how innovative data analytics and the introduction of an integrated 23,000 sq.ft. E-commerce logistics hub will make it the world’s first fully digitally enabled smart shopping centre.
Using the latest omni-channel data gathering techniques, analysis and insights generated by Big Data will be at the heart of this transformation, positively disrupting the regional retail industry and reinventing the experience for retailers and consumers.
The innovative approach will allow Reem Mall to deliver superior sales potential, enhanced customer journey and personalised service, based on real-time, actionable insights into shopper behaviours and preferences.
The forward-looking insights were unveiled at the 5th Edition of the Retail Leaders Circle MENA Summit taking place in Dubai this week.
“With digital transformation currently disrupting retail boundaries and on-demand shopping delivered wherever and whenever you want, the days of the traditional shopping mall are over,” said Milat Sayra Berirmen, Digital Experience Manager for Reem Mall, during a keynote speech at the Summit.
“At Reem Mall, we are leading this transformation by creating a totally new retail concept – the world’s first fully digitally enabled mall, supported by an integrated logistics hub. Through effective data harvesting and connected financial and partnership platforms, we will be able to predict consumer needs and provide uniquely personalized content. In a world where consumers expect any experience to be literally at their fingertips, we are taking this one step further by creating an on-demand connection between customers and retailers.”
The catalyst for this transformation is Reem Mall’s visionary digital strategy, which is based on principles of collaboration, convenience and personalization. In line with the strategy, Reem Mall will deploy cutting edge solutions that will fuse e-commerce platforms with brick and mortar, creating a unique new retail model.
“At Reem Mall, we are committed to revolutionizing the retail industry in MENA and beyond,” said Shane Eldstrom, CEO of Al Farwaniya Property Developments, the developer of Reem Mall.
“Our sector is going through a rapid evolution, driven by technology and fundamental changes in customer behaviour. Our industry-defining strategy leverages the full potential of digital products and technologies, supported by a revolutionary 23,000 sq. ft. integrated logistics hub, with capacity to deliver 30,000 parcels per day. This new direction is not only reshaping the way a mall operates, but changing the way customers experience our space in a social, cultural and community context.”
Reem Mall is being developed by Al Farwaniya Property Developments, a partnership between Agility, Agility affiliate United Projects for Aviation Services (UPAC), and National Real Estate Company (NREC).
The project is located in the Najmat District on Reem Island, the residential and commercial master development by Reem Developers. Reem Island is planned to have a population of 200,000 at completion.
Construction on Reem Mall began in late 2017 and is anticipated to be complete by late 2020. The retail, dining and leisure destination will offer 2 million sq. ft. leasable area comprising of 450 stores, including 100 dining options and a range of entertainment activities such as Snow Park Abu Dhabi, a destination snow park attraction.
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About Reem Mall
Reem Mall is Abu Dhabi’s major new retail, leisure, dining and entertainment destination. The Reem Mall project will comprise 450 stores, including 85 F&B outlets and a range of family-focused entertainment offerings including Snow Park Abu Dhabi by Majid Al Futtaim.
For more information please visit the website: www.reemmall.ae
About Agility
Agility is one of the world’s leading providers of integrated logistics. It is a publicly traded company with more than $4.6 billion in revenue and more than 22,000 employees in over 500 offices across 100 countries. Agility Global Integrated Logistics (GIL) provides supply chain solutions to meet traditional and complex customer needs. GIL offers air, ocean and road freight forwarding, warehousing, distribution, and specialized services in project logistics, fairs and events, and chemicals. Agility’s Infrastructure group of companies manages industrial real estate and offers logistics-related services, including customs digitization, waste management and recycling, aviation and ground-handling services, support to governments and ministries of defense, remote infrastructure and life support.
For more information about Agility, visit Agility.com
About NREC
Established in 1973 and listed on Boursa Kuwait, National Real Estate Company (NREC) is a real estate investment, development and property manager based in the Middle East and North Africa, developing assets exceeding USD 2 billion. The Company’s portfolio comprises a mix of retail, commercial and residential properties in the region. In addition to a strong track record in property development, NREC brings experience and required knowledge in property management of commercial complexes and shopping centers.
For more information please visit the website: www.nrec.com.kw
About UPAC
Established in 2000, publicly listed on Boursa Kuwait, and headquartered in Kuwait, UPAC is a leading commercial real estate and facilities management company with a specialization in Build Operate Transfer (BOT) initiatives. Its services cover project management and consultancy, real estate development as well as property and facilities management. UPAC manages over 24,000 sqm of commercial space at the Kuwait International Airport, Sheikh Saad Terminal and other prominent locations within the country.
For more information please visit the website: www.upac.com.kw
About Reem Developers
Headquartered in Abu Dhabi, Reem Developers is one of the key developers in the capital, contributing to the city’s cosmopolitan skyline in alignment with the Abu Dhabi 2030 vision. A subsidiary and real estate arm of the prestigious Reem Investments, Reem Developers delivers immaculate quality projects, leaving a mark on the city with creative, efficient and functional design. With a diverse portfolio of successful projects, Rawdhat, Najmat and Nalaya villas are a few that have redefined vibrant living and tranquil bliss in one setting. A blend of natural beauty and modern innovation, these projects rise to the forefront with their conceptual essence, highlighting the distinguished standard Reem Developers produces.
About Najmat
Najmat, a 165 hectare Manhattan-like township covers 20% of Reem Island. Najmat will be home to residential and commercial towers and will also feature a marina, canal, waterfront promenades, hotels, shopping malls, schools, healthcare facilities, mosques, parks and ample open spaces. The first two of three infrastructure phases are complete and development is currently underway
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