RAKBANK Extends Digital Banking Solutions to Sales Agents

RAKBANK is pleased to introduce a new and innovative approach for credit card sourcing by empowering its Direct Sales Agents (DSAs) with a Tablet PC preloaded with a bespoke App and an Emirates ID reader. Unlike the conventional approach of banks using tablets at branches, RAKBANK is addressing customer pain points that arise during the paper-based application process.

With customer convenience in mind, the Tablet App was created to reduce the processing time for credit card applications. Using the App, RAKBANK agents can prefill a substantial part of the digitized application form by inserting customer's Emirates ID card into the reader attached to the tablet. Collection of documents is also very simple, as the Bank staff can use the camera on the tablet to take photos and upload them instantly. The digital form and necessary documents are electronically shared with various departments within the Bank to issue the credit card.

As soon as an application is submitted, the customer is sent an SMS as well as an email with the reference number for the application. The new digitally enhanced approach ensures that the entire process is completed smoothly without the need for any follow up by the customer. In addition, the Tablet App includes useful features such as product calculators, easy access to product information, performance tracking dashboards and more, and serves as a smart tool that helps agents better assist customers.

This new initiative is in line with RAKBANK's commitment to offering superior customer service across its touch-points. It also falls under the Bank's sustainability framework on waste management and is designed to significantly reduce the paperwork and enable secure transfer of documents to multiple departments using the latest technology for tablet devices, which is now made available to more than 250 DSAs.

Ian Hodges, Managing Director of Retail Banking at RAKBANK, said: "Over the years, RAKBANK managed to transform the concept of digital banking solutions in the UAE through a host of award-winning solutions including MobileCash, authenticated web-chat, and Click and Collect. Staying true to our prominent position as an innovative and dynamic player, today we've extended our digital banking services to our sales teams and created an end-to-end digital service that connects various departments within the Bank. Currently the App is designed for credit card applications but we plan to extend this facility to other banking products in the near future."

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© Press Release 2016