Qatar Tourism hosted its first mega travel trade familiarisation (fam) trip this week, welcoming 250 tour operators from 29 countries across 17 core markets around the world, to showcase Qatar as a leading holiday destination, ahead of the FIFA World Cup Qatar 2022™ at the Sheraton Grand Doha Resort & Convention Hotel.
The event was attended by His Excellency Mr. Akbar Al Baker, Chairman of Qatar Tourism, and Qatar Airways Group Chief Executive, as well as international travel and tour operators. The evening included a cultural program with live entertainment, with attendees able to discover traditional handicrafts, art and entertainment, while experiencing Qatar’s world class hospitality. Guests also saw Qatar Tourism’s new destination film, “Experience a World Beyond”, which features CGI characters that showcase Qatar and its offerings.
Chairman of Qatar Tourism, and Qatar Airways Group Chief Executive His Excellency Mr. Akbar Al Baker stated: “Qatar Travel Mart has provided us a unique opportunity to introduce to the world the crème of our tourism industry, the private sector partners who bring our experiences to life for visitors. Our ‘Experience a World Beyond’ campaign targets 17 top visitor source markets for Qatar and features nine characters designed with CGI technology. With the FIFA World Cup Qatar 2022 just a year away, our short-term priority is to cater to the expected 1.5 million visitors and cultivate them into future ambassadors for our destination through exceptional experiences.”
Qatar Tourism and its partners continue to invest in infrastructure and promotional efforts. Qatar Tourism is building a cutting-edge digital ecosystem which deploys the latest technologies to create immersive content that allows visitors and residents to discover the destination and explore its offerings.
Together with stakeholders, QT continues to enhance Qatar's calendar of festivals and events, with the ever-popular Qatar International Food Festival, Heya Arabian Fashion Exhibition, Qatar Balloon Festival, and Qatar Live just some of the exciting events taking place in Qatar over the next month.
The first of its kind exhibition in the country, Qatar Travel Mart (QTM 2021) supports and strengthen the competitiveness of Qatar’s tourism industry. This edition featured 140 exhibitors representing 34 countries. Bringing together sector stakeholders, QTM provides a platform for local and international sector businesses to collaborate and forge new relationships while promoting the destination.
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For media-related inquiries, please contact Qatar Tourism’s Press Office on:
+974 33924466 | pressoffice@visitqatar.qa
About Qatar Tourism
Qatar Tourism’s mission is to establish Qatar as a place where cultural authenticity meets modernity, and where people of the world come together to experience unique offerings in culture, sports, business and family entertainment, rooted in Service Excellence. Qatar Tourism will regulate and develop the tourism industry, encouraging investment from the private sector. It will set the national strategy for the tourism sector, reviewing it periodically and overseeing its implementation, with the aim of diversifying tourism offerings in the country and increasing visitor spend. Through our network of international offices in priority markets, and cutting-edge digital platforms, Qatar Tourism is expanding Qatar’s presence globally and enhancing the tourism sector.
Web: www.visitqatar.qa
© Press Release 2021
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