Putting the environment first: 1.7mln plastic bottles per year to be replaced with glass in 2019

Dubai - There’s no doubt that one of the most talked out issues of the moment is the gross overuse of plastic in modern life and the subsequent disastrous consequences on the environment. Plastic is the most dangerous environmental pollutant of all and many hotels in Dubai have responded to consumer pressure to get rid of plastic straws within their properties. However, JA Resorts & Hotels are taking the issue to the next level and have pledged to replace all plastic water bottles in the rooms and suites of their 7 unique properties with environmentally-friendly and reusable glass bottles instead.

Over the course of one year in Dubai, the JA Resorts & Hotels group tracked the disposal of plastic water bottles, which amounted to a staggering 1.7 million pieces of various sizes. Top of the list were the widely used 500ml plastic bottles, totaling 1.4 million pieces. If this was the number of small plastic bottles used by guests across 5 Dubai hotels only, the quantities used by larger hotel groups and chains must be significant and in need of urgent attention.

JA Resorts & Hotels have pledged to install new water treatment systems, along with cleaning and bottling systems which will instantly make a huge reduction to the carbon footprint and environmental damage in terms of plastic. An investment of more than 1 million AED will be made to install systems in JA The Resort, JA Ocean View Hotel and JA Hatta Fort Hotel. 1 litre glass bottles will be placed in all rooms across these 3 hotels and in the luxury serviced apartments of JA Oasis Beach Tower.

Better still, JA Resorts & Hotels portfolio in Dubai will install 40 back-of-house digital water dispensers, serving fresh filtered water to customers free of charge, as well as all the JA associates. Many Dubai visitors and indeed residents, do not realise that Dubai water is very safe to drink and once filtered has a fresh and palatable taste. Water quality can vary from zone to zone in the UAE, so JA Resorts & Hotels is working with an experienced partner who analyse water quality and use state of the art technology to implement microfiltration, reverse osmosis, ultrafiltration, chemical free disinfection and activated carbon depending on the specific water requirements.

This bold move is the first of several social responsibility initiatives planned for 2019, where JA Resorts & Hotels will proactively tackle other issues such as food wastage and pollution while engaging guests and visitors on the topics, raising awareness and being an advocate for change.

CEO JA Resorts & Hotels, Anthony Ross said;

‘We rely on the beauty of nature for our hotels to be successful. Our properties are resorts and hotels on tropical islands in the Indian Ocean, in the incredible Hajar mountains of Hatta and along the pristine beaches of Dubai. It would be remiss if we didn’t do as much as possible to protect these natural attractions and our planet as a whole, for the sake of future generations’.

For PR Enquiries: Laoise.molloy@jaresorts.com

About JA Resorts & Hotels

A legacy UAE brand, JA Resorts & Hotels was born in 1981 and has a widely recognised reputation for excellence, in the management and operation of award-winning resorts and hotels. Taking its name from the original Jebel Ali (JA) Beach hotel, JA Resorts & Hotels portfolio now features 8 distinct properties across the UAE and Indian Ocean, each dedicated to curating unique experiences and creating unforgettable memories.

Tropical escapes include JA Manafaru, the idyllic luxury island resort in pristine, lagoon-ringed Haa Alifu Atoll, at the northern tip of the Maldives and JA Enchanted Island Resort, an ultra-luxurious hideaway of 10 exquisite villas on a private island, in the middle of the protected Saint Anne Marine Park.

Within the UAE, guests can choose from the five-star JA Ocean View Hotel, as well as the deluxe hotel apartments of JA Oasis Beach Tower, both located along ‘The Walk’ in Jumeirah Beach Residence.  Other attractive options include the acclaimed JA The Resort - Dubai’s largest experience resort, with 1 million square metres of thrilling activities and 3 unique hotels offering 795 suites and rooms between them– JA Beach Hotel, the all-suite JA Palm Tree Court and JA Lakeview Hotel, a stunning new Golf Course adjacent property due to open on September 1^st, 2019. The recently renovated JA Hatta Fort Hotel completes the portfolio as Dubai’s only mountain resort, a secluded getaway amidst the stunning Hajar Mountains landscape.

For more information on JA Resorts & Hotels, please visit;

www.jaresortshotels.com

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About JA Hatta Fort Hotel

Described as ‘the jewel in the crown of the UAE’ Hatta encapsulates a vision of the ‘great outdoors’ with dramatic mountains, blue waterways and a myriad of lush greenery. Located approximately 130 km and just over one hour from the centre of Dubai, the recently refurbished JA Hatta Fort Hotel comprises of 52 deluxe rooms and chalets offering views of the majestic Hajar Mountains. There are two outdoor temperature-controlled pools, Jeema Restaurant serving international cuisine, Roumoul Cocktail Bar and the Sunset Terrace to welcome the evening with essential sundowners. Peace and tranquility aren’t the only things on offer as JA Hatta Fort boasts a huge range of outdoor adventure options from kayaking to biking, mountain ziplining, wall climbing, mini golf, archery and air gun shooting. Indoors there is also a host of activity in the Recreation Centre including PlayStation, Billiards, foosball and table tennis.

For more information on JA Hatta Fort Hotel, please visit:

https://jaresortshotels.com/dubai/ja-hatta-fort-hotel  

© Press Release 2019