Philip Morris International's Next Generation IQOS Debuts in the UAE

• PMI is providing 9 million adult smokers in the GCC with better alternatives to cigarettes 

DUBAI, UAE : – As part of its ongoing effort to innovate the most-advanced smoke-free products and create a better future for the one billion adult smokers around the world, Philip Morris International (PMI), the global leader in scientifically substantiated smoke-free products today launched the latest edition to its smoke-free portfolio, IQOS 3 DUO in the UAE. The new product features the fastest and most powerful holder in the IQOS family. 

PMI recently launched IQOS in the UAE. The UAE is the first country in the GCC to welcome the company’s breakthrough smoke-free products, thus providing the 9 million adult smokers in the GCC, who wouldn’t otherwise quit smoking, with better alternatives to cigarettes.

The all-new IQOS 3 DUO makes the switch from cigarettes more seamless. The compact style of IQOS 3 DUO enables two consecutive uses without recharging the holder. The holder charging time is faster than that of IQOS 3 and IQOS 2.4+.

“We continue investing in science and technology to develop products that meet the needs of adult smokers; products that can help many who would otherwise continue to smoke to switch,” said André Calantzopoulos, PMI’s chief executive officer. “In fact, more than 11 million adult smokers in 49 markets globally now choose IQOS, of which over 70 percent (approximately 8 million) have stopped smoking and switched to IQOS completely. The UAE launch of IQOS 3 DUO affirms our commitment to innovate technologically advanced and scientifically substantiated products that provide adult smokers with better choices than continued smoking.”

More than 10 years and USD$6 billion have been invested in scientific research, development and commercialization of PMI’s growing portfolio of advanced smoke-free products, including IQOS 3 DUO. The world-leading heated tobacco product has been developed by a team of more than 300 leading scientists, engineers and experts at PMI. It offers tobacco enjoyment with no smoke, no ash and less smell and produces dramatically lower levels of harmful chemicals compared to cigarettes. IQOS heats tobacco instead of burning it, so consumers can enjoy real tobacco taste and satisfaction, with 95 percent less harmful chemicals compared to cigarettes.[1]

PMI’s clinical evidence indicates that switching completely to IQOS is less harmful than continued smoking. Evidence also shows that IQOS does not negatively affect indoor air quality.[2] The majority of smokers who switch to IQOS completely quit cigarettes[3], which makes IQOS the most compelling smoke-free alternative today. It is important to note that IQOS is not risk-free. It delivers nicotine, which is addictive.

The Company’s goal is that by 2025 at least 40 million PMI cigarette smokers who would otherwise continue to smoke will have switched to smoke-free products and that at least 30 percent of sales volume will come from smoke-free products.

-Ends- 

Philip Morris International: Delivering a Smoke-Free Future

Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free IQOS product portfolio includes heat-not-burn and nicotine-containing vapor products. As of July 18, 2019, PMI estimates that approximately 8.0 million adult smokers around the world have already stopped smoking and switched to PMI’s heat-not-burn product, which is currently available for sale in 48 markets in key cities or nationwide under the IQOS brand. For more information, please visit www.pmi.com  and www.pmiscience.com 

[1] Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

[2] Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air-quality guidelines. Important information: IQOS is not risk-free.

[3] Source: PMI Financials or estimates, IQOS user panels and PMI Market Research

© Press Release 2019