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Kuwait - PERRIN Paris, a leading Parisian luxury brand, has announced the launch of its first-ever boutique fashion avenue in the Middle East within the grand setting of the iconic 360 MALL. The renowned women's accessories and leatherwear label will highlight the mall's appeal as the élite retail destination in the region, with a focus on exclusivity and uniqueness.
Located on the ground level of the mall, the new opening will mark PERRIN Paris' fifth luxury store in the world followed by its individual presence in Paris, New York, Los Angeles and Hong Kong. The store will be operated by 360 Style Co. a subsidiary of Tamdeen Group, who are also responsible for the operation of labels such as Bottega Veneta, Saint Laurent Paris and MCM.
Founded in 1893, PERRIN Paris today is one of the trendiest luxury handbag brands flaunted by countless celebrities and stylists across the globe, who are captivated by the brand's modern approach to classic pieces. Taking inspiration from the glove making tradition, the collection will exhibit modish glove designs, minaudières in exotic skins, unique architectural clutches with bracelet and glove details and surreal leather bags as the emerging stars at the store.
Claudia Lopusinska, Marketing Manager, 360 MALL, said: "PERRIN Paris is known for its exclusive locations around the globe and high-end celebrity following, and we are proud to announce our venue as the first partner for the brand in Middle East. This is a strong endorsement of Kuwait and 360 MALL as a destination of choice for luxury shoppers. With the launch of this exclusive brand at 360 MALL, we are continuing to deliver on our promise of offering distinctive fashion choices for our discerning visitors."
Rooted in Saint Junien, France, PERRIN Paris has extended their expertise into a cohesive collection of luxury leather handbags and accessories combining the finest quality skins with conceptual design where tradition meets modernity.
Commenting on the launch, Sally PERRIN, fourth generation of the PERRIN family, said, "Having our stores located in major fashion capitals of the world, we decided to open our fifth boutique in the Middle East. Our brand is simple and chic with a strong fashion intention, which I feel is the perfect reflection of the women here, allowing them to associate with our brand well. We are very excited with this new addition and hope to receive the same love that we have garnered over 122 years from our customer dispersed around the world."
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About 360 MALL:
360 MALL is an exciting and unique destination in Kuwait whose shopping, entertainment and leisure components are synonymous with sophistication, elegance, unsurpassed style and high-end luxury. The mall integrates retail, leisure and entertainment in a luxury environment, positioning it as the premier luxury shopping experience in Kuwait. The superb architecture of the project - a circular design that creates a shopping area of over 82,000 square meters - was inspired by a modern day interpretation of the region's Arabic architectural features.
Amongst its stores are a mix of luxury brands, dining and entertainment, many of which were introduced for the first time in Kuwait, offering shoppers and visitors exciting leisure and shopping experiences. The mall's elegant interiors include seven different experience zones. 360 MALL marks a milestone in the growth of Kuwait's retail sector and is clearly setting benchmarks for the industry.
For more information on the mall, please visit www.360mall.com
ABOUT PERRIN PARIS:
Perrin Paris was founded by Berthe Rigaudy and Victor Rigaudy in 1893. Though the brand has a long history, it only has five stores, which are located in Kuwait, Paris, New York, Los Angeles, and Hong Kong, respectively. Its other sales channels include dozens of sales sites and the online retailer Moda Operandi. In 2006, Michel Perrin, chairman of Perrin Paris, took over the company and started its expansion.
For further information, please contact:
Nadin Alami / Gladson Ronad
ASDA'A Burson-Marsteller
+965 22901571 / +971 50 4533479
nadin.alami@bm.com; gladson.ronad@bm.com
© Press Release 2016
