Mercedes-Benz Cars Middle East (MBCME) has appointed Taniya Chandra as the new Head of Marketing & Communication effective February 2024. Her responsibilities extend across the Mercedes-Benz General Distributor (MBGD) network. Headquartered in Dubai, MBGD is the central hub overseeing and steering strategy and business transformation, aiming to improve business operations and communication across Central Eastern Europe (CEE), the Middle East, Africa, Latin America (LATAM), and Southeast Asia (SEA). Taniya brings a wealth of experience and a dynamic approach to the role, succeeding Natalie Thompson, who has taken up the position of CEO of Mercedes-Benz Romania.

An engineering graduate with a MBA from Singapore, Taniya possesses a diverse portfolio of international experience, showcasing exceptional passion and leadership throughout her career. As an inspiring, self-driven, target oriented – yet empathetic leader, she truly empowers her teams to push boundaries, reimagine engagement and deliver memorable and unique communications and customer experiences.

Her journey with Mercedes-Benz began, as part of INspire – The Leader’s Lab management program. Since then, Taniya has embraced transformational roles to drive active change and innovation through dynamic shifts in the industry. Prior to relocating to the UAE, she was based in Stuttgart, leading Customer Experience across the Overseas markets and successfully setup an Overseas Experience Center for Customer Services in South-East Asia.

Having grown up and worked in the region previously, she possesses a deep understanding of the market and brings a wealth of global experience to her role. Her professional journey reflects a commitment to drive positive change, enable sustainable business growth and maintain an unwavering focus on delivering meaningful and impactful marketing campaigns and customer experiences. Taniya is poised to contribute significantly to the strategic vision of Mercedes-Benz, leveraging her passion for transformation, customer-centric business growth and creative storytelling.

Commenting on her appointment, Taniya Chandra stated, “I am excited and honoured to take on this role at Mercedes-Benz Cars Middle East. As Head of Marketing and Communication for MBGD, I am deeply committed to crafting a strategy that intertwines our diverse portfolio of luxury brands and our innovative and iconic product line up with the captivating stories and experiences of our customers, while honouring our rich heritage as pioneers in the mobility sector. I am grateful to collaborate with a very talented team and valued customers on this exciting journey.”

Taniya Chandra's appointment underscores Mercedes-Benz's commitment to foster leadership talent within the organization and ensure a clear focus on customer centricity across business operations. Mercedes-Benz is poised to redefine the future of Marketing and Communication, setting new benchmarks for creativity and experiential storytelling in the automotive industry.

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Contact:
Public Relations Senior Executive
Mercedes-Benz Cars Middle East
E-mail: lara.mneimneh@mercedes-benz.com

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Mercedes-Benz AG at a glance

Mercedes-Benz AG is part of the Mercedes-Benz Group AG with a total of around 166,000 employees worldwide and is responsible for the global business of Mercedes Benz Cars and Mercedes-Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with Mercedes-AMG, Mercedes-Maybach, and G-Class with their all-electric models as well as products of the smart brand. The Mercedes me brand offers access to the digital services from Mercedes‑Benz. Mercedes-Benz AG is one of the world's largest manufacturers of luxury passenger cars. In 2023 it sold around two million passenger cars and 447,800 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with more than 30 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes-Benz Group. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.