​​Michelin, the world’s leading tyre technology leader, today announced the appointment of Vitor Silva as President of the Africa, India, and Middle East (AIM) Region. He will be based out of Pune, India.

Across his 28-year plus tenure with the Michelin Group, Vitor has held several key leadership roles in sales, marketing and other commercial functions across North America, Europe and Asia.

Most recently, Vitor was the Chief Operating Officer at Euromaster, a wholly owned Michelin Group subsidiary and Europe's leading service provider for car, van and truck fleets, that operate in over 2,500 centres across 18 countries. Earlier in his career, he has held several other leadership positions within the Michelin Group in various domains such as Two-wheel, Truck, Retread and Distribution.

In his new role, Vitor will steer Michelin's growth in the Africa, India, and Middle East region, in addition to enhancing customer experiences, and drive innovation that aligns with the company’s vision of sustainable mobility.

About Michelin 

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. 

Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality Tyres and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare. 

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. 

Media Contact: michelin@houseofcomms.com