Michael Stroband has been appointed as President and CEO of Mercedes-Benz Cars Middle East. He succeeds Martin Schulz who held the position since February 2021 and led Mercedes-Benz Cars Middle East and the General Distributor Network across Middle East, Central Europe and Africa. Michael joins the Middle East team with 15 years of experience across Retail, Marketing and Sales, Supply Chain and Production.

As Mercedes-Benz undergoes strategic transformation to lead in electric mobility, vehicle software, and digitalization, Michael is set to build on excellent customer reputation, expand digitalization across the business, maintain success in the high-end luxury vehicle segment and build the core vehicle portfolio.

His responsibilities also extend to the Mercedes-Benz General Distributor Network in Latin America and South East Asia for the Commercial Van segment, where he will focus on enhancing the customer experience and targeting profitable growth.

Since 2011, Michael has held various leadership positions at Mercedes-Benz and Daimler Trucks. In his previous role, Michael was responsible for Product and Sales Management for Mercedes-Benz Cars in Germany. 

Commenting on his appointment, Michael Stroband, CEO and President of Mercedes-Benz Cars Middle East said, “I look forward to working alongside the Middle East team and our General Distributor Network to successfully drive the Mercedes-Benz strategy forward, while pushing digitalisation to deliver an exceptional and unified customer experience both online and offline. By focusing on our traditional strengths of leading in technology, we will continue to deliver the world’s most desirable cars that defines luxury mobility of tomorrow.”

-Ends-

Contact:
Lara Mneimneh
Public Relations Senior Executive
Mercedes-Benz Cars Middle East
E-mail: lara.mneimneh@mercedes-benz.com

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Mercedes-Benz AG at a glance

Mercedes‑Benz AG is part of the Mercedes‑Benz Group AG with a total of around 170,000 employees worldwide and is responsible for the global business of Mercedes‑Benz Cars and Mercedes‑Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes‑Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes‑Benz brand with Mercedes‑AMG, Mercedes‑Maybach, and G‑Class with their all-electric models as well as products of the smart brand. The Mercedes me brand offers access to the digital services from Mercedes‑Benz. Mercedes‑Benz AG is one of the world's largest manufacturers of luxury passenger cars. In 2022 it sold around two million passenger cars and 415,300 vans. In its two business segments, Mercedes‑Benz AG is continually expanding its worldwide production network with around 35 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes‑Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes‑Benz Group. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.