MENA – Ipsos, the global leader in market research, is pleased to announce a significant leadership transition in the MENA region. Effective immediately, Ziad Issa has been appointed as the new Media CEO, succeeding Elie Aoun, who has decided to step down after an exceptional 32-year tenure at Ipsos in MENA.

In his new capacity, Ziad will lead and manage the Media Research business and the Audience Measurement at Ipsos across the MENA region. Ziad will play a crucial role in advancing the Media business with a primary focus on commercial activation and the introduction of new media services. In his new role, Ziad reports directly to Edouard Monin, the CEO of Ipsos in MENA.

“With his expertise in Media Research, Ziad is well-positioned to accelerate our progress. I am delighted to welcome such a seasoned and respected leader to our executive team. Together, we will foster a collaborative spirit for our clients and a bright future for our talent,” commented Edouard Monin, CEO of Ipsos in MENA.

Ziad, who joined Ipsos in January 2005, has demonstrated unwavering dedication and strategic thinking throughout his tenure. Progressing through various roles, including Media Research Manager, Director, Chief Client Officer, and Chief Media Officer, Ziad is well-equipped to lead the media business and drive further success for Ipsos in MENA.

“As someone who has proudly chosen Ipsos as my second home for the past two decades, prioritizing our clients' needs has always been my priority. I am dedicated to delivering exceptional service by embracing the dynamic changes within the media landscape. Our pursuit of excellence will persist as we strive to offer innovative solutions to our region,” explained Ziad Issa.

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com