DUBAI, United Arab Emirates — Hilton London Metropole is delighted to announce the appointment of Georges Khalife as Assistant Director of Sales – Middle East and Leisure.

A seasoned hotelier with seven years’ experience in hospitality sales roles in the United Arab Emirates – including four years with Hilton – Georges brings a wealth of knowledge and expertise to Hilton London Metropole, a firm favourite among guests from the UAE and wider Middle East.   

With a Bachelor’s Degree in Hospitality Management, Georges previously worked as sales manager at Waldorf Astoria Dubai International Financial Centre, and was a key member of the pre-opening teams at Hilton Abu Dhabi Yas Island, The WB Abu Dhabi, Curio Collection by Hilton and DoubleTree by Hilton Abu Dhabi Yas Island Residences. His impressive track record in the UAE will be key to his role at Hilton London Metropole, which includes overseeing all business originating from the Middle East.

Georges' extensive experience in the UAE positions him perfectly to handle the growing influx of GCC travellers to the Hilton London Metropole. The GCC countries – UAE, Saudi Arabia, Oman, Bahrain, Kuwait, and Qatar – are key to the UK’s inbound tourism market, with London as the top destination. Recent data from VisitBritain shows that over 411,000 visitors from the region spent almost GBP 850 million in the first half of 2023 alone. Georges will leverage his knowledge to further strengthen Hilton London Metropole’s appeal to these high-value guests, who on average spend over GBP 2,500 per trip and stay longer than visitors from other regions.

Hilton London Metropole completed a multi-million-pound upgrade in 2022, with extensive enhancements tailored to GCC visitors. New features included bigger-than-average rooms and suites to accommodate large families and multi-generational groups, wide-ranging halal food and beverage options, and a prayer room.

Bill Fisher, General Manager, Hilton London Metropole, said: “With first-hand experience and extensive knowledge of the GCC market, combined with a strong track record at Hilton, Georges is a fantastic addition to the Hilton London Metropole team. The Middle East is an ever-growing, ever-important market for us, and we continue to welcome repeat customers and new visitors from the region year on year.”

Georges Khalife added: “I am thrilled to take up this exciting new role and bring my passion, commercial skills and experience to Hilton London Metropole. As someone who relishes new experiences and strives to add value to the organisation I represent, I look forward to further enhancing the already-impressive, highly popular Middle East offering at this growing destination of choice among GCC travellers.”

Located on Edgware Road in the heart of the English capital, Hilton London Metropole is within easy reach of many well-known attractions, including the Tower of London, Kensington Palace, Madame Tussauds, Portobello Road Market, Marble Arch, Hyde Park and a wealth of luxury retail stores and restaurants.

Hilton London Metropole blends all the elements of a boutique set up with the benefits of a large-scale property including 24/7 room service and a state-of-the-art fitness centre. Located in central London, the property has three King One Bedroom Deluxe Suites, 13 King One Bedroom Executive Suites, four Two Bedroom Family Suites, and one Three Bedroom Penthouse that offers London skyline views.

For more information, visit https://www.hilton.com/en/hotels/lonmetw-hilton-london-metropole/

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Contact Info: prteam@thebrillcollective.com

About Hilton London Metropole

With its unparalleled scale, incredible location, and high-quality bedrooms for delegations of any size, award-winning Hilton London Metropole is a go-to destination for Middle Eastern travellers. Fully refurbished in 2022, the hotel boasts four restaurants and bars, a state-of-the-art fitness studio, an executive lounge, prayer room, and multi-national TV channels. The hotel has an unbeatable location in the heart of the city, situated steps away from the capital’s most exciting destinations, including Oxford Street, Marble Arch, and Hyde Park, with convenient transport links to London airports. It is a short walk from tube stops on the Circle, District, City, and Bakerloo lines, as well as from Paddington Station – meaning Heathrow Airport is just a 15-minute train journey away and Gatwick can be reached in under 60 minutes.

Venue Details:
Address: 225 Edgware Road, Paddington, London W2 1JU
Website: www.londonmet.hilton.com

Social Media:
Instagram: @hiltonlondonmet
Facebook: HiltonLondonMetropole
Twitter: @HiltonLondonMet

About Hilton Hotels & Resorts  

For over a century, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests' evolving needs. With more than 600 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Experience a positive stay at Hilton Hotels & Resorts by booking at hiltonhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Hotels & Resorts at stories.hilton.com/hhr, and follow the brand on Facebook, Twitter and Instagram.