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-New Shop-in-Shop with the entire product range marks the 11th Panasonic outlet in line with the company's new channel strategy
-Enters the 60th year of partnership with Easa Hussain Al-Yousifi & Sons Co. (EHY)
-Grand offers, Raffle Draws and Family Fun Events at the opening
Kuwait - Buzzing with strong supply of prime retail space, Kuwait's retail market is underpinned by robust consumer spending. The growth witnessed across Kuwait's retail sector in recent years looks set to continue and analysts expect 2015 to be another strong year for Kuwait's retail sector.
To capitalize on the opportunities offered by this flourishing market, Panasonic has embarked on a new channel strategy focused on greater interactive customer experience. In line with this and while strengthening its foothold, the company has opened its first shop-in-shop at Best Al-Yousifi located in Al Rai, Kuwait.
Announcing its opening today in partnership with Easa Hussain Al-Yousifi & Sons Co. (EHY), Panasonic will showcase its entire product range all under one roof.
The spacious new shop-in-shop is spread over 600 square metres and displays Audio Visual products, Home and Kitchen appliances, Air conditioners, Health andBeauty products, Eco Solution products, Office Automation systems, Electrical products, Home Security systems and Telecommunication equipment. There is also a dedicated area for product demonstrations and fun events to make the shopping experience more enjoyable for the entire family.
Commenting on the opening of the new shop-in-shop, Shinichi Wakita, Managing Director, Panasonic Marketing Middle East & Africa (PMMAF), said "This is our 11th location with Best Al-Yousifi outlets in Kuwait and it is our only shop-in-shop concept in the country. This marks a distinct change in our channel strategy in Kuwait with plans for more such shop-in-shop concepts to enhance customer shopping experience. Having a shop-in-shop allows us to make the customer experience more interactive as they can touch-and-feel all our products and have a first-hand understanding of our superior technology, all under one roof. We believe that changing consumer habits in Kuwait call for a more interactive and fun experience on the shopping floor."
Enteringinto the 60th year of partnership withEasa Husain Al-Yousifi& Sons Co. (EHY) in Kuwait,Panasonic has strengthened its market presence with the opening of its first shop-in-shop at Best Al-Yousifi.
Marking the opening, Panasonic has lined up exciting offers for all shoppers including incredible bundle offers on select products and two lucky raffle draws enabling the winners with an entire home makeover with all Panasonic products.
Coupled with live cooking demonstrations, beauty styling events, coffee tasting and other product demonstrations, Panasonic has taken every step to ensure that the event truly turns out to be a memorable one for the entire family. The activities include fun events such as face painting, memorial photo with mascots and a chance to have a photo framed with the customer's name in Japanese.
The promotion is valid from 22nd January 2015 to 2nd February 2015 and every KD20 spent on Panasonic products will get an entry into the raffle draw.
MrWakitaadded, "We are looking at double digit sales growth in Kuwait every year. To maintain our strong market position, it is important for us to constantly innovate and uplift customer shopping experience, and the new shop-in-shop is part of our strategy to engage more customers so they enjoy their experience with us."
Panasonic has been contributing to the lifestyle of the Kuwaiti consumers through good quality products and excellent after sales servicewith Al-Yousifiand with new concepts like the shop-in-shop, Panasonic looks forward to working with Al-Yousifi to reach out to more customers.
According to ArefEasa Al-Yousifi,Vice Chairman& Managing Director,Easa Husain Al-Yousifi& Sons Co. (EHY), "We are delighted that our customers can now enjoy an enhanced experience with Panasonic. To maintain customer loyalty in today's fast changing world, it is important to constantly innovate and delight customers with new experiences and Panasonic's new shop-in-shop will help to build a stronger and lasting relationship with their customers in Kuwait."
Panasonic intends to host product demonstrations and fun events on a regular basis at the new shop-in-shop. The new shop is easily accessible from the main road with ample parking facilities on both sides.
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About Panasonic
Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates around 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers.
For more information about Panasonic, please visit the company's website at http://panasonic.net/.
About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.
PMMAF website: http://www.panasonic.com
Issued by Panasonic Marketing Middle East and Africa (PMMAF).
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© Press Release 2015
