OSN, the region's leading entertainment network, recently partnered with Snapchat to bring the excitement of its top-rated series and blockbuster movies into the hands of more audiences across the region using the power of augmented reality (AR).
The main goal of the campaign was to increase awareness about OSN’s streaming service, OSN Streaming and drive new subscriptions. As part of the campaign — which ran from April 4 to April 20 — a series of creative Snap Ads were launched to promote must-watch content from HBO and Disney+, including the shows; The Mandalorian, Killing Eve, Grey's Anatomy, Game of Thrones, and the film, Bohemian Rhapsody. Audiences were also driven to OSN’s various platform offerings including its TV, mobile, and web apps. The ad campaign targeted a huge diversity of demographics in both English and Arabic within the GCC as well as Jordan and Lebanon. Over the course of the campaign, Snapchat delivered 34% of the total purchases and a fifth of all sign-ups.
The campaign included launching a dedicated Snapchat Lens to bring to life the season premiere of the award-winning drama, Killing Eve. The Lens delivered a high level of engagement and reached 2.2M+ unique Snapchatters across the UAE, KSA, and Kuwait.
OSN announced the unveiling of its new streaming service OSN Streaming available on osn.com and OSN mobile and TV apps earlier this April. Featuring a new brand identity and the largest entertainment content ever, OSN now brings an unrivaled offer of quality content through its channels via cable and satellite, and on-demand via its streaming app.
“As well as positively impacting subscriptions, our partnership with Snapchat has opened doors to many new audiences with different viewing interests. The latest collaboration has exceeded our expectations on all fronts - we were also particularly impressed that the campaign achieved an eCPM two times lower than other platforms and a swipe-up rate that was 1.7 times higher. By further exploring opportunities with AR and other engaging ad formats on Snapchat, we look forward to bringing even more incredible viewing experiences to the region” - Sonia Lekhal, CMO, OSN.
Photo and Video assets can be downloaded here.
© Press Release 2020
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
