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Beirut - “Some go the extra mile, we go the extra billion”. Banque Libano-Française (BLF) held a reception on Tuesday July 3rd, at the Sursock Museum, to celebrate its five-year partnership with Air France KLM, and the fifth anniversary of their co-branded Visa card which has offered to date 1 Billion Miles to clients.
The celebration gathered more than 250 guests, including Mr. Walid Raphaël, Chairman General Manager of BLF, Mr. Elie Nahas, Group Chairman and General Manager of BLF, Mrs. Raya Raphaël Nahas, General Manager of BLF, as well as managers from BLF, Air France KLM and Visa International. It was launched with a short movie highlighting the milestones that marked the BLF and Air France KLM five-year partnership.
Mrs. Raya Raphaël Nahas thanked the guests for attending the “celebration of an undisputable success” and stated: “Thousands of cards were issued exceeding considerably our expectations… Today, our Visa Signature card ranks first in the Levant and second in the MENA region in terms of Average Card Spending. It also boasts the second highest expense rate among all Visa Signature cards in the region”. “Lebanon remains one of the very few countries where Air France KLM has issued a co-branded card. In the challenging times we are facing today, this partnership should reinforce our belief that Lebanon still offers great market opportunities for international groups and should grab more attention from global investors”, she added.
Mr. Frederic Babu, General Manager of Air-France KLM for the Near East, said: “Since its launching in 2013, our partnership with Banque Libano-Française has been very fruitful. The Air France KLM - Banque Libano-Française card comes in the first place in terms of number of customers and miles offered among all co-branded cards in our international markets outside France and the Netherlands”.
Mr. Marcello Baricordi, Visa International General Manager of the MENA region, then handed to the Management of BLF the “Best Airline Co-Brand Performance in Levant” award as a token of appreciation for the outstanding performance of the card.
The reception included a fashion show that showcased Air France hostesses’ uniforms from 1946 until today, and a concert by Bleu Blanc Rouge band. Moreover, Air France KLM offered 3 guests the chance to win 1,000,000 Miles to spend on trips to Paris and around the world.
About Banque Libano-Française
Banque Libano-Française (BLF), established in 1967, is one of the leading banks in Lebanon. While it has historically been a commercial bank, the Bank has diversified its activities and currently provides banking services in five principal areas: commercial banking, retail banking, investment banking, private banking and correspondent banking.
BLF operates in Lebanon through a network of 58 branches and 172 ATMs. Abroad, BLF Group is present in France and Cyprus (Banque SBA), in Switzerland (LF Finance Suisse), in the United Arab Emirates (a representative office in Abu Dhabi), in Nigeria (a representative office in Lagos), and in Iraq (a branch in Baghdad).
For more information, please visit www.eblf.com
About Air France-KLM
A global giant with a strong European base, the Air France-KLM Group’s main areas of business are passenger transport, cargo transport and aeronautical maintenance.
Air France-KLM is the leading Group in terms of international traffic on departure from Europe. In 2018, it offers its customers access to a network covering 314 destinations in 116 countries thanks to its five brands Air France, KLM Royal Dutch Airlines, Joon, Transavia and HOP! Air France. With a fleet of 537 aircraft in operation and 98.7 million passengers carried in 2017, Air France-KLM operates up to 2,300 daily flights, mainly from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol.
Its Flying Blue frequent flyer programme is one of the leaders in Europe with over 15 million members.
Air France-KLM and its partners Delta Air Lines and Alitalia operate the biggest trans-Atlantic joint-venture with over 270 daily flights.
Air France-KLM is also a member of the SkyTeam alliance which has 20 member airlines, offering customers access to a global network of over 16,600 daily flights to more than 1,070 destinations in 177 countries.
airfranceklm.com
@AirFranceKLM
Stay connected
www.twitter.com/BLFlebanon
www.linkedin.com/company/banque-libano-francaise
www.instagram.com/blflebanon
www.youtube.com/BLFLibanoFrancaise
Contact Persons
Carla Jreidini, Head of PR Department
(Phone: +961 1 791332 ext : 1012, e-mail: carla.jreidini@eblf.com)
Tania Rizk, Director of Group Communications, CSR and Customer Experience Division
(Phone: +961 1 791332, e-mail: Tania.rizk@eblf.com)
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