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Muscat: In its commitment to continuously provide its exhibitors with a positive experience and help them get the most out of its shows, Oman’s biggest exhibitions and conferences organizer Omanexpo recently organized an Exhibitor Strategy Day for participants of its two biggest trade events—Oman Petroleum & Energy Show (OPES) and Oman Design & Build Week.
The exclusive event was held at the Crowne Plaza Qurum, moderated by John Blaskey, renowned international exhibition consultant from UK-based The Exhibiting Agency Ltd. Blaskey kicked off the session with Master Class “Challenges Exhibitors Face in Driving Best and Measurable Results.” It was followed by a case study presentation by Tatyana Garina, Marketing Manager, Eastern Hemisphere, Halliburton, who addressed questions from the exhibitors during the Q&A session. Blaskey presented the second Master Class, which focused on “Case Histories.”
The event received a positive reception from companies from both the construction and oil and gas sectors, boding well for the forthcoming events. The organizers are assured that their exhibitors are better equipped with the appropriate strategic tools to maximize their return on investment, allowing for a better show experience.
Commenting on the event, long-time exhibitor Waleed Associates says “We would like to thank Omanexpo for this opportunity. We always look forward to participating at OPES, which is a major event in Oman, because this platform helps us tremendously to engage with our existing customers as well as new and potential ones across all sectors.”
“The Exhibitor Strategy Day is a very good initiative by Omanexpo. It helps us to strategize in a refreshing way, learn certain things while unlearning others which have become obsolete in these times. We are always grateful to Omanexpo, who has always been a supporting partner.”
Blaskey says, “I am delighted to be invited by Omanexpo to help their exhibitors get really good results when they exhibit at the forthcoming shows in March. I believe that some organizers at trade shows are more enlightened than others and Omanexpo is, as they have invested quite a lot of money, time and resources and bringing in about a hundred exhibitors together to hear how they can get the most from either OPES or Oman Design & Build events.”
“Exhibitions is about meeting new people. It is about initiating and developing relationships and Omanexpo has created the forum to do that with its highly professional exhibitions. I am looking forward to really see professional and exciting stands by the participants who came to the Master Class and who are serious about investing in the oldest form of marketing in the world—face-to face,” he concludes.
Contact: Melissa Daleja
T: +968 24660122 / Mobile: +968 99471704
Email: melissa.daleja@omanexpo.com
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