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- A supercar parade meets music, street art and fashion meet a rollerskate disco and the region’s first physical NFT art gallery meets a floating football pitch at this one-of-a-kind urban lifestyle event
Dubai, UAE : Everything can happen at #NoFilterDxb at Dubai Harbour. From watching some of the hottest supercars in the world one minute, a street style graffiti battle next, squeeze in a game on the region’s first floating football pitch before ending your night at a groovy rollerdisco. The UAE 50 years commemorative edition of #NoFilterDxb brings together an urban lifestyle festival like no other at the iconic Dubai Harbour and embodies a nation’s love for all things sophisticated and fun.
Automobiles will be at the heart of this golden jubilee celebration and Gargash Motors will mark the occasion with the launch of Mercedes-AMG G 63 UAE GOLDEN JUBILEE Edition. Only 50 of the cars will ever be made. Another Golden Jubilee highlight of #NoFilterDxb will be the region’s largest public Dubai Supercar Parade, on Saturday, Nov 27th from 8.30 a.m. The Dubai Supercar Parade will see some of the world’s most sought-after supercars rolling down the streets of Dubai, starting from Dubai Harbour, going around JBR, behind JLT and back at Dubai Harbour, where the cars will remain on display for public viewing at #NoFilterDxb.
But this edition isn’t just an automotive event, far from it. You can experience street culture from Youbutterfly’s Kanye LV Jaspers signed during the YEEZUS tour, up close with exciting Art – a special Banksy piece, the ultimate battle for the best street artist and indulge in luxury at the Watch Lounge and experience the sophistication of time from the likes of Frank Mueller and Maurice De Mauriac.
#NofilterDxb runs on the closing weekend of the Dubai Fitness Challenge, and will present a range of sporting activities for visitors to experience, including the region’s first-ever floating football pitch by Adidas, padel tennis pop-ups, 3x3 basketball courts, Crank’s night cycling and skateboarding displays.
The global motoring industry continues to reel from the challenge of the semiconductor chip shortage that has disrupted the supply chain. Interest and demand in motoring remains high in the region and curiosity in electric cars is increasing. In keeping with the UAE’s love for the Motoring sector and to mark nation’s 50th anniversary, #NoFilterDxb is collaborating with its Motoring partners to present an urban lifestyle festival and provide a much-awaited experiential event to engage the enthusiasts. The glorious November skies and the iconic Dubai Harbour, the largest marina in the region, present the perfect backdrop for this occasion.
“We are evolving from the traditional Motor Shows format and taking #NoFilterDxb outdoors to be a completely experiential and immersive festival. We have curated experiences in motoring from drifting, bike stunts, buggy thrills to lifestyle Street Culture, Art, Fashion, Sports, Fitness and more to capture and reflect the attractive lifestyle of UAE. We have completely utilized all the space at Dubai Harbour for this commemorative edition of #NoFilterDxb as we promise an experience like no other. 80% of the space is dedicated to interactive activations that audience can participate in”, said Trixie LohMirmand, Executive Vice President, Events Management, DWTC.
Keeping to a new format, #NoFilterDxb will deviate from the predictable motor show formats of replicating car show rooms at an event. Through close collaboration with participating distributors and brands, the event will present a select line-up of name plates and models. This collaboration reflects the marketing priorities of the auto makers and distributors as they re-calibrate their strategies to align with new market dynamics and consumer demand.
The festival will see the presentation of the New Range Rover, the first ever SUV from Aston Martin, the first big showing of the recently launched iX electric from BMW and other automotive marques like Bugatti, Lamborghini, Bentley, Nissan, INFINITI and more.
“As a luxury brand, we are delighted to collaborate with #NoFilterDxb to celebrate the Motoring Industry in this experiential festival and on a momentous occasion like the UAE’s Golden Jubilee and are excited to showcase some of the latest models from the brand,” said Ivo A. Kapitzki from Gargash Mercedes-Benz.
Abdulla Binhabtoor, Chief Portfolio Management Officer at Shamal Holding, the owner and curator of Dubai Harbour said: “As an extraordinary seafront district, designed for a maritime lifestyle, Dubai Harbour is delighted to be the new host of #NOFILTERDXB the ultimate motoring, yachting and urban retail lifestyle event. Dubai Harbour’s unique backdrop, iconic vista and accessible location are combined with a wide range of living, retail and hospitality choices, to make it the region’s most unique lifestyle offering.
#NOFILTERDXB will be one of many events that will be hosted at Dubai Harbour over the coming months, playing a key role in rekindling the city’s connection to the sea, providing additional ways for people to experience their own maritime journey. As the owning company and curator of Dubai Harbour, Shamal is investing its resources to be the driving force behind making Dubai Harbour an exceptional seafront district.”
#NoFilterDxb @Dubaiharbour runs from 24th Nov to 27th Nov, tickets are priced from AED60 and are available at Platinum List. For more visit and parking information, please visit www.nofilterdxb.com.
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About #NoFilterDXB
About Dubai World Trade Centre: With a vision to make Dubai the world’s leading destination for all major exhibitions, conferences and events, DWTC has evolved from being the regional forerunner of the fast-growing MICE industry into a multi-dimensional business catalyst, focusing on Venues, Events and Real Estate Management. Complementary to the primary service offerings are a range of value-added services from media/advertising, engineering and technical consultation and wedding planning, security services and an award-winning hospitality portfolio.
For more information, please contact #NoFilterDXB 2021’s official PR agency:
Action Global Communications, via: nofilterdxb@actionprgroup.com
Sura Al Yaziji, PR & Media Relations Manager, DWTC via: sura.alyaziji@dwtc.com
© Press Release 2021
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