PHOTO
Manama: Asian Paints, one of the top ten coatings companies in the world, has unveiled a new brand identity for its operations in Bahrain. The newly unveiled brand, ‘Asian Paints Berger’ delivers a new positioning, “The Colour of Tomorrow” integrating the principles of ‘Innovation, Inspiration and Partnership’ in its product offerings and relationships with channel partners and end-users.
‘The Colour of Tomorrow’ concept symbolises a bold new commitment to Bahrain that factors in the Arabian Gulf’s differentiating geographical and environmental characteristics. The new positioning also references, the region’s and Bahrain’s values and distinctive cultural richness.
Underpinning the new logo and identity are three core values: cutting-edge innovation in product offerings, inspirational marketing, and true partnerships driving its retail strategies. The new concept places customer interests and preferences at the core of its corporate philosophy and marketing strategy.
Mr. Amit Bose, General Manager for Berger Paints Bahrain, commented on the announcement saying: “Our new positioning, ‘The Colour of Tomorrow’, symbolises an organisation that truly understands the many shades and facets of our customers. As one of the largest coatings companies in the world, we are constantly repositioning ourselves in true partnership with our distributors and consumers. In the journey ahead, Asian Paints Berger is committed to staying true to the three core pillars of our new identity: Innovation, Inspiration and Partnership.”
Exemplifying its commitment to innovation, Asian Paints Berger has additionally announced the launch of ‘Royale Atmos Health Shield’ a ground-breaking technologically advanced product that kills more than 99% bacteria on walls in less than two hours and refreshes indoor air quality by removing harmful pollutants such as formaldehyde emitted by furniture, air fresheners, cooking gas and other sources. The product additionally improves the overall painting experience by incorporating activated charcoal meshes which absorb unpleasant smells andadding mild fragrance and splatter-free features.
The company also unveiled an inspiration-filled colour trend book for 2019 designed to ignite consumers’ creative imaginings, encouraging them to express themselves through a rich palette of colours. The brand makeover represents a new milestone in Asian Paints Berger’s four-decade presence in the Arabian region with a customer base distributed across Kuwait, Oman, Qatar, UAE and Yemen, alongside the Kingdom of Bahrain. Over the years, the company has consistently innovated its offerings by introducing definitive products such as Royale, Weathercoat, Royale Play, TUFF, Select and Superflat gaining brand preference amongst its stakeholders. A signature feature of the company’s market positioning is its ‘Décor Lounges’ – dedicated stores where consumers are encouraged to explore the world of paints and colour in an authentic setting. In line with the rebranding, these stores will also undergo a facelift. ‘Moodboards’ recreating the Colours of Arabia will introduce customers to shades that particularly resonate with Bahrain and the Arabian region.
-Ends-
About Asian Paints Berger:
Asian Paints Berger is the fastest growing company in the GCC with manufacturing facility in Bahrain, Oman & UAE. Asian Paints Berger is a part of the Asian Paints Group which operates in 16 countries across Asia, Middle East, Africa and the South Pacific Islands.
Berger Paints Bahrain, which started its operations in Bahrain in 1981, has been at the forefront of the coatings industry in Bahrain. With its established presence in retail markets, strong B2B products and solutions portfolio, the company has been at the forefront of the coatings industry in Bahrain.
© Press Release 2019Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
