The NBA (www.NBA.com) today announced the global premiere of “NBA Lane,” a short film celebrating the league’s storied history ahead of its 75th Anniversary Season, which will stream across all NBA (https://bit.ly/3FbGvNT) social platforms and on NBA.com/75 beginning Thursday, Oct. 7 at 12 p.m. ET as part of “NBA 75” flagship campaign. The film stars actor and producer Michael B. Jordan and more than 30 NBA players and legends coming together to tell the story of the past 75 years through a comedic and fun lens.
Set in a fictional neighborhood where current NBA stars and legends reside, “NBA Lane” takes fans on a journey with the personalities – past, present and future – who have written the history of the game. In the three-minute film, Jordan serves as the neighborhood “Hoop Bus” (www.HoopBus.com) driver taking a group of children on a tour of the NBA neighborhood that houses 75 years of basketball culture. As the bus rolls through the streets of the community, the passengers encounter these prolific figures in everyday settings. From former rivals Magic Johnson and Larry Bird becoming friendly next-door neighbors; LeBron James tending to his garden; Kareem Abdul- Jabbar teaching Dirk Nowitzki the art of the hook shot; to Zion Williamson breaking a backboard at the street court, it is just another day in the neighborhood. The tour honors both the NBA legends who have laid the foundation of the league and the current players who are shaping its future.
“‘NBA Lane’ was created as a way to honor both the history and future of the NBA,” said NBA Chief Marketing Officer Kate Jhaveri. “We are thrilled to bring together some of the league’s greatest players and legends to celebrate not just the NBA’s 75th Anniversary Season, but also the connection fans have built with our game.”
“As someone who has been a member of the NBA Family for the past 65 years, I can truly say, like I do in ‘NBA Lane’, ‘This game just keeps getting better,’” said NBA Legend Bill Russell. “Being a part of this film, alongside so many greats representing nearly eight decades of the league’s history, is a great thrill and a tremendous honor.”
Click here (https://bit.ly/3Fij4m1) to view a sneak peak of the film:
Created in conjunction with Translation LLC, the short film was directed by Rick Famuyiwa (“Dope” and “The Mandalorian”) and Emmett Malloy of the Malloy Brothers (“Easy Express” and “The Tribes of Palos Verdes”). “NBA Lane” will begin airing on television networks Sunday, Oct. 10. Additionally, 30- and 60-second versions of the film will air across all platforms during the fall. More adaptations will be produced around marquee events throughout the season featuring a variety of new faces.
The full cast of “NBA Lane” includes the following:
- Narrator and Bus Driver: Actor and producer Michael B. Jordan
- NBA Players: Carmelo Anthony (Los Angeles Lakers), LaMelo Ball (Charlotte Hornets), Devin Booker (Phoenix Suns), Anthony Davis (Los Angeles Lakers), Kevin Durant (Brooklyn Nets), LeBron James (Los Angeles Lakers), Zach LaVine (Chicago Bulls), Kawhi Leonard (LA Clippers), Donovan Mitchell (Utah Jazz), Chris Paul (Phoenix Suns), Jayson Tatum (Boston Celtics), Russell Westbrook (Los Angeles Lakers) Zion Williamson (New Orleans Pelicans) and Trae Young (Atlanta Hawks).
- NBA Legends: Kareem Abdul-Jabbar, Ray Allen, Larry Bird, Vlade Divac, Julius Erving, Artis Gilmore, Manu Ginóbili, Richard Hamilton, Grant Hill, Robert Horry, Magic Johnson, Dikembe Mutombo, Dirk Nowitzki, Gary Payton, Oscar Robertson, Bill Russell, Isiah Thomas, Dwyane Wade, Bill Walton and Jerry West.
- Mascots: Benny the Bull (Chicago Bulls), Boomer (Indiana Pacers), Burnie (Miami Heat), Chuck the Condor (LA Clippers), G-Wiz (Washington Wizards), Hugo (Charlotte Hornets) and The Raptor (Toronto Raptors).
- Puppets: Lil Penny
The NBA’s 75th Anniversary Season tips off on Tuesday, Oct. 19 on TNT with a doubleheader featuring the defending champion Milwaukee Bucks hosting the Brooklyn Nets (7:30 p.m. ET), followed by the Golden State Warriors visiting the Los Angeles Lakers (10 p.m. ET). For the latest details on NBA 75 celebrations, including opportunities for fans to participate, visit NBA.com/75 and #NBA75 on social media throughout the 2021-22 season.
Jordan’s participation in “NBA Lane” stems from his love for the game of basketball and his shared commitment in spotlighting Historically Black Colleges and Universities (HBCUs). His Invesco QQQ Legacy Classic (https://bit.ly/3FfkzBt), taking place on Saturday, Dec. 18 at the Prudential Center in Newark, N.J., will feature an HBCU doubleheader on TNT and highlight HBCU life and culture.
Images and video assets available here - https://bit.ly/3D675G4.
Distributed by APO Group on behalf of National Basketball Association (NBA).NBA Contact:
Jacinda Ortiz
jortiz@nba.com
(646) 618-4862
Chris El-Dabh
CElDabh@nba.com
(212) 407-8109
About the NBA:
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA and the International Basketball Federation (FIBA) also jointly operate the Basketball Africa League (BAL). The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2020-21 season featured 107 international players from 41 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
© Press Release 2021
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