Contemporary shoe brand Naturalizer opening a new concept store in City Centre Ajman Mall. Located in the largest shopping mall and entertainment destination in Ajman, the mall is home to more than 79 international and local brands. As the mall sits at the centre of the community, the new Naturalizer store will be a perfect fit.

The look-and-feel of the concept store reflects the brand’s heritage while incorporating modern elements to create the ultimate brand experience. Going beyond traditional brick-and-mortar store, the new Naturalizer store is geared to engage consumers. The store size is more than 110 Sq. Mt.

“For nearly 100 years, Naturalizer has been committed to designing shoes with style that truly fit how women live their lives,” said Jay Schmidt, Division President of Caleres Brand Portfolio. “Today, we continue that commitment to innovation and evolution with the opening of our concept stores that bring our philosophy of ingenious utility to life in a distinct and ownable way. The space draws inspiration from our beginnings and have been carefully cultivated to reflect our heritage with modern twists, and in doing so, drive deeper engagement with Millennials and Gen Xers, our fastest-growing consumer segments.”

The store will be located in the new extension in  City Centre Ajman , Al Jurf - Al Ittihad St - Ajman

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About Naturalizer:

Our passion is our purpose: To bring women a better shoe. In fact, Naturalizer is the first to construct shoes to withstand the test of time. Our legendary emphasis on fit and elegant

simplicity launched a brand that became known as “the shoe with the beautiful fit.” Since 1927, we’ve crafted beautiful and modern styles that look and feel exceptional, inside and out. Shop online on www.6thstreet.com .

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 12,000 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Juicy Couture, Nautica, Aldo, Nine West, Aeropostale to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc..

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades. www.appareluae.com 

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