PHOTO
- Hotelier Middle East Awards Ceremony honours top hospitality industry leaders from across the region
Doha, Qatar – Mondrian Doha, managed by leading international lifestyle hospitality group, sbe, is pleased to announce its Vice President of Sales & Marketing, Mikel Ibrahim, has won the prestigious Hotelier Middle East Award for ‘Marketing and PR Person of the Year’.
Hotelier Middle East Awards is the annual ceremony hosted by the prestigious Hotelier Middle East magazine, sharing the news, and analyzing the trends of the regional hospitality industry. This year’s ceremony was the largest in history, with almost 1,000 submissions for 22 awards categories, including special ‘Editor’s choice’ nominations. The ceremony was held in JW Mariott Marquis Hotel in Dubai in presence of la crème de la crème of the regional hospitality, Hotelier team and independent jury members – leading hospitality experts.
Passionate, charismatic and a connoisseur of the latest fashion, design, and hospitality trends, Mikel has successfully introduced the hotel to the market and led on the implementation of Mondrian’s creative marketing strategy, making it the ‘place to see and be seen’ in Doha, and attracting a diverse, cultured, and trendy public with engaging campaigns and an unmatched visual identity. He also oversaw the preopening and grand opening of SLS Dubai Hotel & Residences, forging its bold and innovative identity disrupting the local market.
“I am truly honoured to receive such a highly esteemed accolade recognizing my contribution to Mondrian’s success. This recognition fills me with even more enthusiasm to reach new heights for Mondrian Doha and SLS Dubai, further establishing the leadership of both properties in their respective markets”.
He added: “This milestone could not have been achieved without the hard work, creativity and talents of both Mondrian and SLS teams, who always exceed their limits and look for out-of-the-box PR and marketing solutions”.
Chadi Farhat, sbe lifestyle hospitality Chief Operating Officer, said: “Mikel is an outstanding hospitality leader who combines the fine knowledge of hospitality and the media landscape with creativity and strategic mindset, crucial for the successful PR and marketing of a hotel. This award is truly well deserved, and I am proud to be able to collaborate with such a great professional every day”.
In addition, Hotelier Middle East also awarded SLS Dubai Hotel & Residences, opened since April 2021, as ‘The Best Newcomer of the Year’.
Sbe and Accor announced the plan to open 10 new Mondrian properties by 2022. The company recently inaugurated Mondrian Seoul Itaewon and announced openings of Mondrian Bordeaux and Mondrian Cannes in 2021. Sbe continues the strategic expansion of the brand’s international footprint in partnership with Accor. Soon-to-be announced Mondrian properties in Australia, the Dominican Republic, Germany, the Maldives, New Zealand, Puerto Rico, Singapore, Thailand, and Vietnam are part of this alliance. By 2022, sbe plans to open 50 new hotels internationally, with 10 of them belonging to iconic Mondrian brand.
For further information about Mondrian Doha visit www.mondriandoha.com
-Ends-
About Mondrian Hotels & Residences:
Mondrian is more than a hotel: it’s a way of travel. Known for its groundbreaking design and progressive programming it is a “must” destination for locals or travelers. Mondrian is always at the heart of the most exciting cultural scenes in the world, serving up innovation and creativity for everyone. Mondrian provides a playful framework so that guests and locals alike can immerse themselves in the culture of each city it inhabits. Design is at the center of the Mondrian experience with hotels designed by some of the world’s most famous architects and designers, including Philippe Starck and Marcel Wanders. With five properties in Los Angeles, Miami, New York, Doha and Seoul, the brand is on track to more than double its footprint by 2023, with upcoming openings in London, Bordeaux, Cannes, Australia’s Gold Coast and more. Mondrian Hotels & Residences is part of Accor, a world leading hospitality group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. Learn more at www.MondrianHotels.com
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
