Kuwait City: KidZania Kuwait, the exciting kid- centric metropolis, has joined hands with Microsoft Kuwait in a bold initiative to empower kids to achieve more through building their technology skills. The partnership with Microsoft is the first of its kind for KidZania and aims at equipping kids with digital and soft skills that would prepare them for the jobs of tomorrow.
The partnership was celebrated on 28 October, at a special ceremony held at KidZania in the presence of KidZania Kuwait’s management team and Microsoft’s official representatives in Kuwait. The collaboration is based on the shared vision of KidZania and Microsoft to inspire children by immersing them in real-life scenarios, that are both educational and entertaining.
Research reveals that by 2030 – and while automation replaces today’s lower-skill jobs – the fastest-growing occupations will require higher-level of cognitive skills in areas such as collaboration, problem-solving, critical thinking, and creativity.
While KidZania continues its mission of helping children get ready for a better world, Microsoft will prepare them for their future workplace skills with the help of its solutions and innovations to build digital literacy. Microsoft has been at the forefront of digital transformation in the classroom by delivering new approaches to learning that can provide them with rich, immersive and collaborative experiences to develop critical and employability skills.
The Microsoft Innovation Lab at KidZania will offer a choice to experience three different activities that promote creativity, collaboration, computational thinking and problem-solving. The first is Hacking STEM a series of fun project-based activities that use everyday materials to visualize data across science, technology, engineering and math (STEM). The second activity is Make Code , a robotics activity that creates engaging computer science learning experiences that support a progression path into real-world coding. And the third activity is Paint 3D, that unleashes creativity and allows kids to bring 3D designs to life.
The Microsoft innovation lab is also equipped with the latest Microsoft Surface devices that are built from the ground up to boost engagement, productivity, collaboration and creativity, making learning interactive and inspiring.
Fernando Medroa, Vice President of Leisure and Entertainment at M.H. Alshaya Co., said: “Our collaboration with Microsoft underlines our strategic approach and contentious effort to empower kids by providing them with a fun-based learning opportunity to gain much needed skills to prepare them for the future.”
Microsoft Kuwait General Manager, Charles Nahas, said: “Today’s kids will go to work in a digitally transformed world – one in which the Fourth Industrial Revolution has forever reshaped how and where people earn a living. Microsoft has a proud history in education, having played an active role in transforming classrooms and encouraging entrepreneurship in students as well as empowering the youth to be future ready. The future digital communities will only create prosperity for all if we have the right leaders and workers – creative, critical thinkers grounded in soft skills and capable of great innovation. That is the work we have done; it is the work we are doing now; and it is the work that we will continue to do with partners like KidZania”
At KidZania, Microsoft will also focus on raising awareness of the essential role technology plays in children’s lives, underlining how today’s children are more comfortable with technology, and that being better equipped with the right skills will enable them to function more efficiently in the digital future. These efforts are in line with Microsoft’s Cloud Society Future Ready initiative, that aims to empower the students of today to bring their ideas to life and build new worlds tomorrow, with the power of coding.
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About KidZania:
Much more than a children’s museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role-playing with real life. KidZania creates a children-centric city experience designed to educate and inspire 4 to 14-year olds - from arriving at the airport, to visiting a city center to exploring the city streets. We replicate the real world in a safe and self-contained over 7,000 square meter children-sized city. As in the real world, children choose activities - such as being a police officer, doctor, journalist or a shopkeeper - and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a children perspective - it's all about fun.
KidZania, Inc., headquartered in Mexico, is privately held. This award-winning concept is recognized globally for its unique blend of entertainment and education for children. The first KidZania opened in Mexico City in 1999. There are currently 20 KidZania attractions in total including Monterrey, Mexico; Tokyo, Japan; Jakarta, Indonesia; Koshien, Japan; Lisbon, Portugal; Dubai, UAE; Seoul, South Korea; Kuala Lumpur, Malaysia; Cuicuilco, Mexico; Santiago, Chile; Bangkok, Thailand; Mumbai, India; Cairo, Egypt and Istanbul, Turkey. To date, more than 20 million kids and parents have visited the facilities globally. The trajectory continues with more facilities in development, including locations in Singapore, Russia and the United States.
KidZania Kuwait is a (7,000 square meter) facility, located in The Mall - The Avenues and is operated by M.H. Alshaya Co.
For more information on KidZania Kuwait, visit:
www.facebook.com/KidZaniaKuwait
www.twitter.com/KidZaniaKuwait
www.instagram.com/KidZaniaKuwait
www.youtube.com/KidZaniaKuwait
For further information, please contact:
Omar Al Azem
Brand Marketing Manager | KidZania
Ministry of Communications
Alshaya Leisure & Entertainment - Retail Division
M.H. Alshaya Co. WLL
P.O. Box 181, Safat 13002, Kuwait
Email: omar.alazem@alshaya.com
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