Los Angeles, Calif. (United States of America) – MGA Entertainment, Inc (MGAE), the fastest growing toy company in the world with over 15 of the top 50 best overall toy in most markets, today announced the consolidation of its distribution business in the Middle East by appointing Toy Triangle as the exclusive distributor for all MGAE and Little Tikes® brands. MGAE’s appointment of Toy Triangle will further bolster its presence in the region and retain its position as one of the top worldwide toy makers.
Toy Triangle, a leading toy distributor and marketer in the Middle East, established in Saudi Arabia, has been successfully operating over 27 years, reaching across the region with distribution hubs and positioning itself as a robust partner for MGAE’s business activities.
“MGAE’s global distribution partners play a critical role in bringing the MGAE brands to children around the globe. Toy Triangle’s regional business growth strategy and strong distribution channels in the Middle East, as well as their understanding of our brands, ultimately positioned them as the ideal distribution partner for us,” explained Isaac Larian, CEO of MGA Entertainment.
MGAE’s decision to consolidate its regional business under one distributor comes after the company witnessed the success of billion-dollar-brands such as Bratz®, Lalaloopsy™ and L.O.L. Surprise!® globally.
Toy Triangle will invest in a 360-degree, brand-by-brand tailored marketing strategy across the region, leveraging its vast media experience, strong in-store branding activities, and dynamic marketing tools to support MGAE’s existing and new brands in the region.
“We are excited about this new appointment and partnership with MGAE. MGAE’s solid and continuous internal innovation process, along with Toy Triangle’s solid strategy, will ensure maximizing market potential and successful development of future MGA brands in the pipeline.” added Sabri Alkathiri, CEO of Toy Triangle.
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ABOUT MGA ENTERTAINMENT
MGA Entertainment, Inc., a consumer entertainment products company headquartered in Van Nuys, California, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGAE family includes award-winning brands such as L.O.L. Surprise!®, Little Tikes®, Num Noms®, Project Mc2 ®, Crate Creatures™, and Zapf Creation®. Visit us at www.mgae.com
ABOUT TOY TRIANGLE
Established in Saudi Arabia, and successfully operating since 1991, Toy Triangle is the leading toy distribution company in the Middle East. Toy Triangle has been identifying, sourcing and importing international reputed quality toys supplying retailers via multiple logistical hubs throughout the region.
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