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Dubai, UAE: MBC GROUP, the largest and leading media company in the Middle East & North Africa (MENA) announced today it has secured an exclusive contract between Al Arabiya News Network - the leading Arabic-language News Network in MENA - and MBC Media Solutions (‘MMS’), the new in-house commercial advertising and sales unit, launched in partnership with Engineer Holding Group (‘EHG’).
Al Arabiya News Network has appointed MMS to exclusively sell advertisements and sponsorship across all of its TV channel and digital platforms, starting January 2021. This exclusive agreement will provide the unique opportunity to provide MMS clients with an extensive reach across multi-channel genres and platforms.
Waleed bin Ibrahim Al Ibrahim, Chairman, MBC GROUP said: “As part of our commitment to provide our clients with a unique and integrated solution, we are very happy that MMS is able to add the Al Arabiya News Network – both TV and Digital platforms - to its offering. This will allow our clients to enjoy a diversified audience on additional channels.”
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About MBC GROUP:
MBC GROUP (Middle East Broadcasting Center) is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.
Today, MBC GROUP includes 20 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms;
MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music). Furthermore, MBC Group successfully launched SHAHID VIP in January 2020 which quickly became the leading SVOD platform in the Arab world, offering premium content to Arab families, and also operates SHAHID, the leading AVOD platform in the MENA region.
Engineer Holding Group
EHG is one of the most prominent Saudi media groups operating in the Kingdom of Saudi Arabia for over four decades. EHG owns several media companies including Al Arabia - Arabian Contracting Services, the clear market leader in ‘out of home’ advertising in the region, and Saudi Media Company (Al Wasael al Saudia) a media representation as well as a sports and event marketing company.
For press inquiries or more information, please contact:
Sasha GEMAYEL
Sr. Group PR Manager
MBC GROUP
E: Sasha.Gemayel@mbc.net
© Press Release 2020
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