The mobile banking app for SMEs facilitates services for business banking customers
Dubai, UAE - 7th June 2016
As part of Mashreq's commitment to support SMEs and provide them with the state of the art banking facilities and innovation, the bank has announced the launch of a new and exclusive mobile banking app for SMEs called 'SnappBiz'. The aim of the app is to provide easier, more efficient and accessible services for SME customers when they are on the go.
Given Mashreq's leading position to push banking innovation and its role in leading the UAE Banking industry, the bank believe small businesses should rethink their strategy with mobile devices in mind.
Commenting on this occasion, Aref Al Ramli, Regional Head of Digital Banking, Mashreq, said: "The growth of the Digital Enterprise continues unabated and is touching our lives in a variety of ways. The way we communicate, shop, dine, socialize, Bank, seek information etc. Digital media is changing the consumer behavior dramatically and in a disruptive manner. It is because of Mashreq's consistent development in innovation and creativity that the bank is leading the way. We always look for the easiest, simplest of services to offer our customers. In today's world, no one has time to stand in long queues! Transactions and transfers shouldn't be a hassle. The app is a huge step in convenience to our business banking customers, and of course, Snapp Biz will only get better moving forward."
The newly launched app will save business owners' time, as all transactions initiated through Online Banking can be authorized from SnappBiz and vice versa. SnappBiz gives customers the freedom of choice to define multiple accesses such as View only, Transaction Initiation or Transaction Authorization role depending on the type of user. The simplicity of money transfer is also a unique feature of the app; Mashreq customers can transfer funds to anyone in the world and utilize special FX deals on Snapp Biz. Moreover, customers can also request for a check book, view last 6 months to e-statement and pay their utility bills instantly.
Rohit Garg, Head of Business Banking, Mashreq, said: "We understand how time is of essence for business owners and simplifying banking to them is our main goal. We want to develop innovative financial solutions that will help SMEs to develop, evolve and use technology for their benefit. The SME community is rapidly growing and evolving in the UAE which as a country has one of the most evolved digital infrastructures on the globe. Snapp Biz provides extreme convenience for customers to manage their banking relationship at anytime, anywhere from their smartphones. Mashreq customers know that they can always count on us to bring the latest in innovative solutions."
Mashreq has market leading products and services to benefit the SMEs such as Trade and working capital products, Merchant overdrafts and Business accounts, PoS loans and collateral free business and personal loans to name a few. To offer further convenience to customers, Mashreq is the only bank in the region which offers a state of the art Treasury service which is 365 days and 24X7 to cater for clients with foreign exchange needs. It offers the convenience of multiple access points such as branches, dedicated Centers, exclusive online and mobile banking, dedicated and personalized call center etc. Mashreq Business Banking products are available in both conventional as well as Sharia'h Compliant Islamic variants to give the choice to the customers.
SnappBiz is available on Apple and Android. For additional information, please visit www.mashreqbank.com/uae/en/sme/index.aspx#/electronic-channels/mobile-banking-snapp-biz
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About Mashreq
Mashreq is the oldest bank in the UAE with an extensive branch network across the Emirates. Mashreq is also present in 11 countries outside UAE with 21 overseas branches and offices spread across Europe, USA, Asia and Africa providing a comprehensive range of international financial services. Established in 1967, Mashreq has established itself as a market leader by delivering award-winning customer experiences and innovative thinking across its financial products and services. Mashreq's various banking divisions cater to its own unique specialisms and expertise and include: Corporate Banking, Retail Banking, International Banking, and Innovative Treasury Services. The bank also allows for customers to experience Sharia'h Compliant financial banking solutions. As a leading financial institution, Mashreq is committed to supporting every community it serves. In the UAE, the bank pays particular attention to recruiting, training, and developing UAE National employees. Mashreq is the only financial institution in the UAE to have been awarded the CSR Label by Dubai Chamber for five years in a row.
For media enquiries, please contact:
Huda Ismail
Public Relations, Mashreq
Tel: 04 -6083629
Email: HudaI@mashreq.com
Nssrin Khalil
Public Relations, Mashreq
Tel: 04 - 6083836
Email: NssrinK@mashreq.com
© Press Release 2016
