PHOTO
Dubai, United Arab Emirates: Mashreq Bank, the UAE’s leading financial institution, announced the joining of Sridhar Iyer as Head of Marketing & Head of Mashreq NEO.
Prior to joining Mashreq, Sridhar held a number of senior positions with Citibank and Lloyds Bank in India and the UK. He first joined Citibank in 1996, where he was responsible for setting up their e-commerce business before becoming the Digital Banking Head for Citibank India in 2003. An MBA holder from the Indian Institute of Management in Bangalore (IIMB), Sridhar has also worked for Citibank in London, where he undertook a variety of senior roles for EMEA before joining the Lloyds Banking Group UK. Subsequently, he re-joined Citibank India as head for Digital Banking and Innovation Council.
Sridhar has been a consistent champion of digitalization in the banking industry and drove growth in online customer acquisitions in his previous roles. He has extensive experience across the suite of retail banking products and customer-focused innovations in the digital and mobile space.
Subroto Som, Executive Vice President, Head of Retail bank, said: “It is a pleasure to welcome Sridhar Iyer to Mashreq Bank. He will be responsible for our marketing and for leading Mashreq NEO. With his strong skillset, wealth of experience and passion for digitization in the banking industry, I am certain that he will help Mashreq achieve its long-term strategic goals of innovation through digitization in order to better serve customers.”
Sridhar Iyer, Head of Marketing and Head of Mashreq NEO, said: “I am excited to be joining Mashreq, as my passion for digital transformation fully aligns with Mashreq’s strategy of continuous digital innovation. I look forward to building and offering simple, intuitive and compelling digital services that will make banking speedy and secure for our customers. Mashreq is one the most respected financial institutions in the UAE and I am proud to be a part of this journey of constant innovation.”
-Ends-
About Mashreq:
Established in 1967, Mashreq is the oldest privately held Bank in the UAE with award winning financial solutions and services. Throughout its 50 years' history, Mashreq has differentiated itself through innovative financial solutions, making it possible for its customers to achieve their aspirations. Today, Mashreq has a significant presence in 11 countries outside the UAE with 21 overseas branches and offices across Europe, USA, Asia and Africa.
Mashreq launched its new Vision and Mission recently, outlining its commitment towards its clients, colleagues and the community. In line with its new Vision to be the region's most progressive bank, Mashreq leverages its leadership position in the banking industry to enable innovative possibilities and solutions for its customers across Corporate, Retail, International, Treasury and Islamic Banking. Mashreq is proud to be the first financial institution in the UAE to be awarded the Gallup Great Workplace Award for four consecutive years from 2014-2017. Mashreq also continues to invest in recruiting, training and developing future generations of UAE National bankers.
© Press Release 2018Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
