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UAE: Mall of the Emirates is bringing good luck and prosperity to the community until Saturday, 1 February as it hosts an authentic Chinese New Year celebration complete with rewards, honoured Chinese traditions, and magnificent entertainment.
In the spirit of good fortune, the mall is offering several generous opportunities to win prizes. Celebrating the lucky numbers this Chinese New Year, AED 12,000 in winnings are up for grabs each day for guests that spend AED 1,000 at any outlet. In line with the hóngbāo gift-giving tradition, when shoppers spend AED 500 in a given outlet, they will instantly receive a red packet with a surprise item from participating retailers. .
Roaming entertainment adds to the cultural excitement, with colourful dancing dragons performing against a musical backdrop each day. As audiences gather to witness its artful curves and twists, the dragon will surprise a select few by presenting its own hóngbāo rewards in red packets.
For added convenience, the mall has prepared a simple digital guide on how to honour the authentic traditions, which can be accessed at malloftheemirates.com. The guide includes a list of top F&B picks for each occasion, the brands that are offering exclusive clothing collections in honour of Chinese New Year, the entertainment schedule, prize draw details, and other helpful information.
Hussain Moosa at Majid Al Futtaim Properties – Director, Mall of the Emirates said: “Chinese New Year is such a vibrant festival, and we are thrilled to celebrate this year alongside our community. Mall of the Emirates has always been involved in cultural engagement, and on this occasion, our Chinese visitors can not only feel a little bit more at home within the mall, but also make the celebration unique to their experience in Dubai.”
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About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 280 outlets.
Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
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