Delivering maximum performance, durability and remarkable energy efficiency solutions

Riyadh, February 24th, 2014 - In line with the new Energy Performance Standard (MEPS) for the Energy Efficiency Ratio (EER) for Air Conditioners in the Kingdom of Saudi Arabia, and that was implemented by the Saudi Standards, Metrology and Quality Organization (SASO) at the beginning of the current year, LG Electronics and Al Hassan Ghazi Ibrahim Shaker Company, the sole distributor for LG Air Conditioners in the Kingdom, recently announced the launch of its best ever Multi- V IV Tropical VRF solution that delivers maximum performance with remarkable energy efficiency. Developed to cater to the needs of the Saudi consumers, the new Multi V IV Tropical is the very embodiment of LG's consumer-centric, region-specific ethos.

''LG adopted all Inverter compressors technology which provides excellent energy saving solutions especially under partial load operations. Under region-fitness effort of LG, an 'Auto Dust Removal' function maintains a superb performance during high temperatures and hard weather conditions." said by Mr. Deuk Soo Ahn, President of LG Electronics, Saudi Arabia.

''The Multi V IV Tropical's superior 4.78 coefficient of performance (COP) and an EER of 16.3 (10HP model) is a result of LG's commitment to developing and implementing highly efficient Air Conditioning solutions. Accompanied with the latest technologies in the Air Conditioning industry, Multi V IV Tropical is equipped with a 'High Pressure Oil Return' (HiPOR™) system to effectively eliminate a major cause of 'hidden energy loss'. A frequency operational range of 15~150Hz for the Inverter compressors also improves partial loads efficiencies across the entire line-up of Multi V IV Tropical." said Mr. Young Hwan  Ahn, CAC Senior Product Manager LG Electronics, Saudi Arabia. Another technological advancement that also maximizes the performance further is the 'Active Refrigerant Control' feature which optimizes the refrigerant amount for each operating mode (cooling, heating, and partial load). The Multi V IV tropical also employs six bypass valves, instead of the typical four-valve arrangement, resulting in precise refrigerant control as well as more economical performance in part load.

LG's new Multi V IV Tropical model boasts outstanding performance capabilities. "The success of our newly launched product comes as a result of the extensive market understanding that has enabled Shaker LG to provide Air Conditioning solutions with topnotch technologies and features such as the advanced Inverter compressor, uniquely designed heat exchanger and cycle control, which have made from the Multi V IV Tropical a unique solution that works reliably in ambient temperatures up to 54 degrees Celsius. The new Multi V IV Tropical model that we as Market Leaders are introducing today, is part of the commitment that we have given to the Saudi consumer and that aims to providing them with premium Air Conditioning products equipped with the latest technology and compliant to the Saudi regulations and standards" said Mr. Jameel Al Molhem, Managing Director of Al Hassan Ghazi Ibrahim Shaker Company.

By taking full advantage of the Multi V IV Tropical's power-saving features, consumers will be enjoying a reduction in operational costs while benefiting from the maximum performance, durability and remarkable energy efficiency solutions.

For more information: Please contact:
Mehmood Darwish
Managing Director
Global Public Relations
Mobile: 0504344525
Phone: 026670416
Fax: 026687529
Email: m.darwish@globalarabia.com
Web: www.globalarabia.com

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises five business units -- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components -- and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Air Conditioning and Energy Solution Company
The LG Electronics Air Conditioning and Energy Solution Company is a complete heating, ventilation and air conditioning (HVAC) and energy solution company, which provides Residential Air Conditioning (RAC), System Air Conditioning (SAC), Lighting Solutions and Building Management Systems (BMS) around the world. Based on technological leadership, LG AE has been increasingly expanding into specialized B2B solutions with a central focus on eco-friendliness and energy efficiency. Through its innovative technology, heavy investments in R&D and effective marketing strategies, LG AE provides the most efficient and pleasant HVAC and Energy solutions, applicable to any kind of environment from households to large sized businesses and industries. For more information, please visit www.lg.com.

About Al Hassan Ghazi Ibrahim Shaker Company
Al Hassan Ghazi Ibrahim Shaker Company was established in 1950, and was amongst the first in the Kingdom to introduce the Air-conditioners and household appliances in general to the Kingdom of Saudi Arabia.

It is worth mentioning that LG shaker company Ltd. is a joint venture between Al Hassan Ghazi Ibrahim Shaker Co. Ltd., and LG. This project is considered to be the biggest joint venture project between the private sector in Saudi Arabia and the Korean LG to produce Air-Conditioners.

The factory produces all kinds of Air-conditioners, with a great production capacity that meet the ever more pressing demands on LG Air-conditioners of various types and sizes, for its high quality and powerful cooling in different weather conditions.

The aim of Shaker Company is to satisfy the consumer and work on developing products specifications in line with the general policies in the Kingdom, while reducing energy consumption at affordable prices, combined with premium after-sales services.

© Press Release 2014