The newly launched LEVA Hotels & Resorts has rolled out an aggressive expansion strategy targetting the GCC as its primary growth market long with Africa and Asia.
Making the announcement, Mr. JS Anand, Founder and Chief Executive Officer of LEVA Hotels & Resorts, said, “LEVA is a dynamic lifestyle hotel brand uniquely positioned in the upscale and midscale segments offering a fresh perspective on hospitality. It’s designed to attract travellers who want to be immersed in vibrant spaces while enjoying comfort and engaging service at affordable price points.”
He further added, “The LEVA brand is gaining momentum with the opening of our flagship hotel in the heart of Dubai - LEVA Hotel, Mazaya Centre – and has since demonstrated a strong potential for expansion. We are scouting for opportunities in high-demand and under penetrated cities in the GCC as well as other parts of the Middle East such as Jordan and Iraq followed by Africa, Asia and Europe.”.
LEVA Hotels & Resorts was launched earlier this year in exclusive partnership with Mr. Ahmed Bin Khalaf Al Otaiba who is the Chairman of Trizac Holding Group, Siraj Finance. He is a prominent business figure in the UAE and a successful leader with a wealth of experience in the Oil & Gas industry. Mr. JS Anand, stated, “The Al Otaiba family is considered to be one of the most highly respected families in the UAE. We are very excited to collaborate with Mr. Ahmed Bin Khalaf Al Otaiba who is committed to support the growth and expansion of LEVA Hotels & Resorts, as the brand continues to develop, innovate and provide customers with the highest level of quality and service in the hospitality space.”
From millennials to boomers, everyone who enjoys creative design, quirky character and attentive service will feel at home at LEVA. Elaborating on LEVA’s compelling owner proposition, Mr. JS Anand stressed, “A strong brand is built by commitments it keeps.”
He added, “LEVA Hotels & Resorts offers cost effective economic proposition with competitive fee structure and partnerships where we work closely with ownerships. We deliver what we commit and have a very realistic approach in this tough economy keeping in mind the additional supply that is coming in the market.”
Mr. JS Anand continued, “LEVA provides owners a seamless approach on the services that we offer based on redefining the true elements of hospitality. Whether it is an existing property ready for conversion we ensure the changes required are incorporating the key elements of the brand and a minimum investment from the ownership. In the case of new builds, we recommend minimum project costs and best possible options for return on investment. We also have a complete design team onsite who caters to concepts suitable for ownership and operator.
“Our approach is professional yet personalised and informal with the knowledge, tools and resources needed to succeed in a challenging market. We are more flexible, more mobile and more connected.”
Connect with LEVA Hotels & Resorts on @LEVAHotels #LEVAHotels #LEVAHotelsAndResorts #LEVAMazayaCentre
About LEVA Hotels & Resorts
LEVA Hotels & Resorts is a dynamic lifestyle hotel brand uniquely positioned in the upscale and midscale segments offering a fresh perspective on hospitality. It attracts travellers who want to be immersed in vibrant spaces while enjoying world-class comfort and engaging service at affordable price points. Derived from the Latin word ‘Levatio’ meaning ‘comfort’, LEVA Hotels & Resorts boasts a unique portfolio of 4 complementary and well differentiated hospitality brands aimed at delivering greater value to guests with a balanced lifestyle and solid return on investment for owners. At every level, LEVA is focused on the essentials that turn the mundane into memorable.For more information visit www.stayleva.com
© Press Release 2019Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
