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- Majid Al Futtaim has provided Carrefour floor space to the non-profit business that empowers young Emirati entrepreneurs
- ENABLE will run its own retail space as an independent shop inside Carrefour’s store
- The new shop will enable these young people of determination to reach a broader customer group to whom to sell their home and garden products
Dubai, UAE: Carrefour, one of the largest hypermarket and supermarket chains in the world and operated by Majid al Futtaim in 38 countries across the Middle East, Africa and Asia, has joined forces with ENABLE, a leading Dubai-based social enterprise, to provide floor space in its store in Dubai Festival City to benefit young Emirati entrepreneurs of determination.
The ENABLE ‘shop-in-shop’ at Carrefour, which opens today, is the first stand-alone retail space managed and represented solely by the talented young UAE National entrepreneurs of determination who make up the ENABLE team.
Currently selling their garden and home décor products from display spaces at Dubai Garden Centre and Wahat Al Sahraa nursery, ENABLE will now have a permanent spot in the Carrefour hypermarket market where its entrepreneurs will be involved in interacting with customers and selling the products they have made. The ENABLE team will also organize regular workshops and engage with customers, teaching them the making of various succulent and other plant arrangements.
ENABLE is a non-profit venture, established by the Desert Group in 2015. 100% of the revenues from ENABLE products sold are used to fuel its retail operations, with 15% of revenue from each product sold going directly back to the employee who created it to help encourage and to empower their personal abilities.
Sharing her thoughts on the occasion, Reem Al Ghaith, General Manager, ENABLE said; “Our mission is to empower young people of determination and create opportunities to help get them exposed to the business environment. Through ENABLE we deliver a hands-on retail educational program to these young people, aimed at developing their retail and entrepreneurial skills, and making them further capable of starting their own small business in due course. Carrefour’s generous support will add greatly to our training capability and help expose our talented team to understanding and interacting with customers, giving them an added layer of valuable skills needed in the business world. We are all very excited about the potential for our new retail space and look forward to introducing a new set of customers to the ENABLE brand and products too.”
Miguel Povedano, Chief Operating Officer of Carrefour UAE at Majid Al Futtaim Retail, commented: “Majid Al Futtaim and Carrefour are proud to join hands with the team at ENABLE. Social enterprise businesses play a valuable role in stimulating financial, educational and social opportunities for people of determination, and we are delighted to be able to play our part in supporting these young Emiratis. We believe our customers will also welcome the opportunity to support these young talents through purchases of their beautiful products and attending the creative workshops they will be running in the store. At Majid Al Futtaim our guiding principle is to create great moments for everyone, every day. We see our partnership with ENABLE at Carrefour Dubai Festival City as facilitating memorable moments for both these young Emirati entrepreneurs and for Carrefour customers too.”
The brand new retail space is done up in the signature ENABLE style using wood and greens as the theme. It sports an eco-friendly layout and a customer-friendly feel, accentuated by clear displays, ambient lighting, real plant and wooden boxes, creating an enjoyable feel for customers.
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For more information please contact:
Nahed Ashour
CNC
Mob: +971 50 820 8100
Email: carrefour@cnc-communications.com
About Carrefour
Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in 38 countries across the Middle East, Africa, and Asia.
In 1995, Carrefour opened its first hypermarket in City Centre Deira UAE and through the years, expanded to over 210 Carrefour stores in 15 countries across the region, serving over 200,000 customers a day.
Carrefour operates different hypermarket and supermarket stores to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour today offers an unrivalled choice of more than 100,000 food and non-food products as well as thousands of household goods.
Carrefour is dedicated to rewarding its loyal customers and offering access to a unique and pleasant shopping experience through special offers and promotions throughout the year. Carrefour is committed to continued business growth in convenient locations across the Middle East, Africa, and Asia to create great moments for everyone, every day.
About Carrefour in UAE
Carrefour was launched in the UAE in 1995. Today, Carrefour operates 26 hypermarkets and 53 supermarkets, employing over 9,600 colleagues.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 39,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 21 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 210 outlets in 15 countries.
Majid Al Futtaim operates 284 VOX Cinema screens and 31 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maison du Monde; and a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
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