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- The new store format spanning across 42,384 sq ft will see open and clear walkways, mobile cashiers, revamped fitting rooms with personal stylists, mother and baby room and a coffee service area
- The launch marks a key milestone in Centrepoint’s journey towards reinventing its physical stores through experiential design and technology
Dubai, United Arab Emirates: Landmark Group’s Centrepoint, launched its first ever ‘Store of the Future’ today at Ibn Battuta Mall, bringing together both the online and offline worlds to create a truly immersive retail experience for its customers in the UAE.
Spanning across 42,384 sq ft, the launch of the new store marks a significant step forward in the company’s customer-centric omnichannel strategy. From a modern and fresh layout to open and clear walkways with digital interfaces and LED screens, the ‘Store of the Future’ has been designed keeping customer convenience at heart.
In line with the Landmark Group’s DNA to offer exceptional value to its customers, the all-new Centrepoint will bring in a fashion experience with an extensive range of fashion, beauty, kids and footwear products from in-house brands Splash, Lifestyle, Babyshop, and SHOEMART, without compromising on affordability.
New features at the store include mobile cashiers to enable faster and easier checkouts, an exclusive mother and baby room equipped with comfortable seating to ensure a hassle-free shopping experience for mothers. The brand has also introduced dedicated personal stylists on-call in the store to assist shoppers, provide styling tips and help them choose the best outfits and sizes. Furthermore, customers can even treat themselves to freshly brewed coffee and quick meals at the newly introduced coffee station.
Speaking about the new store, Simon Smith, Chief Operating Officer, Centrepoint, said: “We are very excited to announce the launch of our first-ever ‘Store of the Future’ in the UAE. Throughout the store, we have introduced several new elements to offer an all-new shopping experience and delight our customers. The new layout has been designed for easy navigation and the use of smart technology is indeed a transformational step for our business, in our effort to create a seamless customer journey.”
He added: “As a brand that is much loved by families, kids and mothers, we are continuously working to drive convenience and enhance our customer service to ensure that they have an excellent time shopping with us at all times.”
Home to four of the Group’s most loved concepts - Babyshop, Splash, Lifestyle, SHOEMART and now Emax, Centrepoint is a leading family shopping destination in the region. The brand currently operates 144 stores across 7 countries, enjoying exceptional growth in the last few years. To grow its footprint further, the retailer is also planning to open 11 outlets across GCC which is expected to increase its retail space to 6.6million sq ft.
About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2300 outlets encompassing over 30 million square feet across the Middle East, North Africa and the Indian sub-continent.
Landmark Group has a strong workforce of over 55,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, Max, Shoexpress, Home Centre, Home Box, Emax and UAE first food discounter VIVA. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.
The Group has also diversified in the leisure, food and hospitality with Landmark Leisure, Balance Spa & Salon, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets.
For more information please visit, www.landmarkgroup.com
For more information, please contact:
Yasser Alvi | Rawan Alhosban
ASDA'A BCW
Tel: (+971) 4 4507 600
Email: yasser.alvi@bcw-global.com | rawan.alhosban@bcw-global.com
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