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Dubai, UAE – Adult consumers keen to relive their early years are driving a new nostalgic buying trend, which is making inroads into the global confectionery industry. Known as ‘Kidulting’, the emerging confectionery trend will be on display at yummex Middle East, the region’s dedicated event for sweets and snacks professionals, organised by Dubai World Trade Centre (DWTC) in partnership with Koelnmesse GmbH.
The show, which runs at DWTC from 30 October to 1 November 2018, will be jogging memories while opening up future wholesaler and retail opportunities as retro sweets take center stage and remind people of days gone by.
The upmarket Anglo-German brand Cavendish & Harvey is highlighting its range of high-quality sweets at yummex Middle East, to establish itself as “the preferred confectionery brand for adult connoisseurs,” says Managing Director Frank Gemmrig. “With our premium confectionery we target adult consumers who are seeking something special.
“For more than 40 years, Cavendish & Harvey has been dedicated to the creation of mouth-watering confectionery delicacies. We are renowned for hard-boiled fruit candies in golden tins and in nostalgic glass jars. Due to its British heritage and long tradition, the distinctive golden tin still arouses childhood memories of special moments in the minds of many consumers.”
A little drop of pleasure
The heritage-rich group has struck gold with consumers down the years, the iconic Cavendish & Harvey golden tin containing fruit drops in various flavours still proving a hit after almost half a century, revealed Gemmrig.
“Our iconic golden tin with fruit drops and icing sugar is the most successful product. Within the range of more than 20 different fruit flavours, fruit combinations such as Mixed Fruit Drops, Tropical Fruit Drops and Wild Berry Drops are the strongest ones,” the Cavendish & Harvey boss added.
“We provide customers in over 90 countries around the world with an unrivalled confectionery experience and at yummex Middle East we will be presenting our new Caramel Collection, offering tantalising and unexpected flavour combinations: creamy Caramel Drops filled with finest Caramel, dark Belgian Chocolate or aromatic Arabica Coffee.”
Industry analysts say ‘kidulting’ is evolving with consumers seeking out trusted brands and could trigger a resurgence of traditional producers, with the new take on old favourites also spreading to a younger audience.
Euromonitor International, yummex Middle East’s knowledge partner, says demand for the nostalgia of childhood experiences could also throw up new ways to market and position traditional brands.
“Consumer emphasis is shifting from possession to experience and ‘kidulting’ is all about adults looking to relive their childhood by consuming foods that trigger childhood memories. Sugar confectionery lends itself very well to this kind of engagement and is expected to see more 25–35 year old buying retro sweets,” states a Euromonitor International industry report.
Show information
More than 300 exhibitors from upwards of 40 countries are lined up for yummex Middle East, which is part of a quartet of specialized food-related events presenting an incisive market overview of the region’s retail trade and foodservice industry. The show is co-located with: The Speciality Food Festival, the gourmet and artisan food event for the Middle East, Africa and Asia which features the Global Date Market; SEAFEX, the region’s dedicated professional seafood event and GulfHost the specialty food and equipment trade show. All four are powered by the expansive Gulfood trade show series.
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Notes to Editors:
DWTC’s annual trio of niche food shows The Speciality Food Festival, SEAFEX Middle East and yummex Middle East cater to three distinct B2B trade platforms. The shows run from 30 October – 1 November at DWTC.
- The Speciality Food Festival is the original gourmet and artisan food event for the Middle East, Africa and Asia. www.speciality.ae
- yummex Middle East is the leading sweets & snacks event for the Middle East & North Africa region, organized in partnership with Koelnmesse GmbH. www.yummexme.com
- SEAFEX Middle East is the only professional seafood event for the Middle East, Africa and Asia. www.seafexme.com
For more information, please contact:
Naina Chaudhary
MCS/Action
T: +971 4 3902980
Sura Manhal Al Yaziji
PR and Media Relations Manager, Dubai World Trade center
T: +9713086087
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