• After ranking highest in the entire industry in 2016 and 2017, Kia’s reported problem levels remain unchanged from 2017 to capture the top mass market automaker spot
  • Sorento SUV and Rio subcompact models topped their respective categories

Dubai, United Arab Emirates: Kia Motors Corp., through its sole UAE distributor Al Majid Motors Co. (www.kia-uae.com) , is proud to announce that has been recognised as the number one non-premium brand by J.D. Power in the 2018 Initial Quality Study (IQS) for the fourth consecutive year, with a reported 72 problems per 100 vehicles. 

Kia maintained its leadership position with the Sorento SUV and Rio subcompact placing first in their respective categories, while the small Sportage SUV, mid-size Optima and Sedona minivan placed second and the compact Forte ranked third. After winning IQS awards in 2015, 2016 and 2017, the Kia Soul was again the highest rated compact multi-purpose vehicle in the study.

Mr. Mohammed Khader, President of Al Majid Motors Co., commented: “The segment-leading performance of Kia’s exceptionally reliable vehicles has placed the brand as the number one among all mass market brands for the fourth year running, which is a testament to Kia’s enduring quality promise. We are proud that both the Sorento SUV and Rio subcompact won in their categories and that Kia has once again been recognised for offering most dependable line up of vehicles on the market.”

The 2018 U.S. IQS is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners. 

-Ends-

About Kia Motors Corporation

Kia Motors Corporation (www.kia.com) – a maker of world-class quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. About 3 million Kia vehicles a year are produced at 14 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 51,000 employees’ worldwide and annual revenues of over US$47 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

For more information about Kia Motors and our products, please visit our Global Media Center at www.kianewscenter.com

© Press Release 2018

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.