PHOTO
Jeddah, KSA: Khalaf Hosan Al-Otaibi, Deputy Chairman of the Board for Jeddah Chamber of Commerce and Industry opened the second Beautyworld Saudi Arabia – the Kingdom’s regional trade fair for beauty products, hair, fragrance and wellbeing.
Launched today, the show runs from 27-29 October at the Jeddah Center for Forums & Events, and is backed by 193 exhibitors from 22 nations bolstered by dedicated Chinese, Korean and South African pavilions.
Euromonitor International has identified the Kingdom as the largest market for personal care and beauty in the Middle East and Africa, comprising 16% of all sales, and has forecast the market’s value to increase in value to US$5.8 billion by 2022.
The Saudi market, it says, is set to register a compound annual growth rate of 3.2% over the next two years with Saudi consumers forecast to spend, per capita, US $163 on personal care and beauty products in 2022.
The biggest gains are expected in the hair care and colour cosmetics segments which are forecast to grow by 5% and 4.5% respectively by 2022 to be worth US $942 million and US $719 million.
“The growth prospects are key to the show attracting a 15% increase in exhibitor numbers on only its second showing,” said Simon Mellor, CEO, Messe Frankfurt Middle East, which licenses the Beautyworld brand to Saudi-based organiser ACE Exhibitions.
Fragrances take the lion’s share of the Kingdom’s beauty market with Euromonitor saying Saudis, on average, spend over $700 per month on oriental fragrances and essential oils, and $500 per month on western fragrances, make-up and skincare outstripping their western counterparts at least ten-fold in terms of spend.
And the Saudi fragrance market is set for further growth with Euromonitor predicting the Kingdom’s perfume market– the largest in the GCC - will rise at a compound annual growth rate of 7.1% until 2024 reaching US $2.64 bn in value.
It’s a forecast from which international manufacturers have scented huge opportunity and which is attracting new players, including those tailoring some products specifically to Saudi preferences.
Such is Saudi Arabia’s weight on the international fragrance scene that an increasing number of international producers are choosing Beautyworld Saudi Arabia for global new product launches.
Spain’s fragrance leader Iberchem will stage the international launch of its new gel scent application, at the show - the first time the product has been promoted outside of Europe.
“Since the foundation of the company in 1985, Saudi Arabia has been a key market where we have many key customers,” explained Iberchem’s Guillaume Audy. Iberchem is now producing fragrances designed specifically for the Saudi market.
“We’ve seen an increase of interest in the niche fragrance market. Niche fragrances embody perfectly the uniqueness and exclusivity of the Kingdom,” added Audy. “Saudi Arabia is a vibrant market where any fragrance creation house must be in order to keep up with the trends that will shape tomorrow’s fragrance landscape.”
Meanwhile Swiss fragrance giant Firmenich, whose master perfumers in Dubai, Paris and New York have spent the last year carefully creating fragrances specifically for the region, is at the show looking for local production tie-ups.
“Saudi Arabia is extremely important market for us as it comprises 40% of our annual growth in the IMEA region,” explained Ian Crompton, Firmenich’s Regional Director Fine Fragrance IMEA & SEA. “The market is split in two categories, the retail and the souk markets. We are focusing on the retail market and aim to work with the largest corporations in the country as we seek to develop strong long-term partnerships to create the classics of tomorrow.”
And Russia is the latest to sniff out opportunity in Saudi Arabia. Moscow-based GSS Cosmetics, one of the country’s biggest premium perfume producers, has already made Arabian-influenced fragrances a trend in Russia and now wants to take its concept of advanced scientific cosmetology and wellness lifestyle products to Saudi Arabia focussing on natural ingredients. It plans to present over 200 products at the show.
“By combining beauty and wellness we offer a synergy of spiritual and physical beauty for everyday life. Our offer includes high-quality skincare, hair care, make-up, perfumes, natural aromatherapy and oils that are really relevant to the market,” explained CEO Alex Smirnov.
“Our brand Zeitun is a successful fusion of Arabic traditions and European technologies.
“We recreate ancient beauty recipes and work with high-quality raw materials from the Middle East and Europe to design highly natural beauty products. We also use signature traditional aromas and high demand ingredients like natural mineral shimmer for sophisticated skin care and extra glow, precious oils, Dead Sea salt and mud, and many others. Our cosmetics are made in accordance with ethical principles, not tested on animals and 100% cruelty-free.”
GSS is looking to replicate its Russian success in the Saudi market. “We’ve made the great Arabic heritage popular in Russia. Now we’re ready to deliver and spread Arabic beauty and care traditions worldwide.”
Yet Beautyworld Saudi Arabia will be more than just a business forum – it is shaping up as a key educational event with the staging this year of its Beauty Academy. “This is where current and aspiring hair and makeup professionals, along with salon managers can enhance their skillsets and business credentials during a series of workshops and industry seminars led by a team of highly qualified international professionals,” explained Mellor.
The Beauty Academy is organised in collaboration with the Technical and Vocational Training College (TVTC) KH Morgan, Nazih Group, the National Distribution Company, and the Beauty Veloute Academy.
Beautyworld Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Japan West, and Japan Fukuoka).
Last year the annual three-day event attracted 4,672 visitors but Messe Frankfurt Middle East is confident it will grow the turnout with cross-sector growth forecasts and the opening of the country’s tourism sector, which could spur local spend. Beautyworld Saudi Arabia is open to trade professionals aged 18 and over only.
Beautyworld Saudi Arabia will be held from 27 to 29 October 2019.
-Ends-
Information for journalists: www.beautyworldksa.com/
Beautyworld Middle East in social media:
Facebook: https://www.facebook.com/KSAbeautyworld
Twitter: https://twitter.com/KSAbeautyworld
Instagram: https://www.instagram.com/KSAbeautyworld/
LinkedIn: https://www.linkedin.com/company/KSAbeautyworld
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500 employees at 30 locations, the company generates annual sales of around €718 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensure that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
About Messe Frankfurt Middle East
Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Jeddah, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Intersec, Intersec Saudi Arabia, Interior Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, SPS Automation Middle East, The subsidiary also organises a series of conferences and seminars including the Worker Health Protection Conference, Think Light, and the International Conference on Future Mobility. In 2018, Messe Frankfurt Middle East exhibitions combined featured 6,246 exhibitors from 60 countries, and attracted 140,685 visitors from 135 countries. For more information, visit www.messefrankfurtme.com
© Press Release 2019Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
