KFC bolsters KSA presence with partnerships for locally sourced chicken

KSA: As a step towards strengthening its long-standing commitment to Saudi Arabia, KFC, the world’s largest chicken restaurant, today announced its partnership with the Kingdom’s leading poultry companies and suppliers to source its chicken from local farms. This partnership will entail the supply of fresh chicken on-the-bone to over 200 KFC restaurants in KSA daily[1], by Almarai’s premium poultry brand, Alyoum, as well as from Al-Watania Poultry, the largest poultry establishment in the Middle-East, and Tanmiah Food Group, a brand with more than 50 years in the food and the agriculture business.

KFC restaurants have been serving ‘finger-lickin’ good’ fried chicken to more than 55,000 customers in the Kingdom every single day since 1975.

Sabir Sami, Managing Director, KFC, Yum! Brands, MENAPaKT commented: “At KFC, making the Colonel’s chicken means only using the finest ingredients and freshest food products. As a global brand with local resonance, our partnership with KSA’s leading local companies like Almarai, Al-Watania Poultry and Tanmiah Food Group is testament to this commitment and unites us in a shared passion to consistently serve the best quality, craveable taste, to our customers. We are proud to empower local farmers in contributing to a brighter and more stable future for the nation, and in doing so, support the Kingdom’s growth, job creation and economic diversification objectives.”

Amarpal Sandhu, Chief Operating Officer, Americana – Restaurants Division, added: “Every KFC restaurant in the Kingdom of Saudi Arabia is serving the freshest and most delicious chicken which is locally raised and sourced. We are passionate about delivering on the Colonel’s promise to always serve ‘finger-lickin’ good’ chicken to our valued customers. KFC’s new partnership with the most reputable local poultry suppliers in KSA demonstrates our commitment to Saudi consumers and businesses.

KFC ensures only the freshest and best tasting products are served to KFC customers in KSA and marks the latest milestone in KFC’s ongoing collaboration with 19 local suppliers across the Kingdom.

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ABOUT KFC

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 22,000 restaurants in over 135 countries and territories around the world. KFC operates in the MENA region (UAE, Saudi Arabia, Jordan, Lebanon, Kuwait, Bahrain, Oman, Qatar, Iraq, Egypt, Morocco and Tunisia) Turkey and Pakistan with 999 franchised units.

ABOUT AMERICANA

Americana is one of the largest and most successful groups in the Middle East & North Africa (MENA), with capabilities spanning manufacturing, distribution and restaurant operations. Our much-loved brands are present in more than 20 markets globally. For over 50 years, Americana has managed a wide portfolio of well-respected brands across its two Divisions: Restaurants and Food, creating direct jobs for almost 60,000 people, today.

A regional pioneer, Americana introduced the concept of Quick Service Restaurants (QSRs) to the Region with its first restaurant of the kind, Wimpy, in Kuwait in 1970. Today, the Restaurants Division operates 1,900 restaurants, with over 40,000 employees, in 13 markets. Americana is the franchisee of some of the world’s most prominent brands in fast food and casual dining; including KFC, Pizza Hut, Hardee’s, Costa Coffee, Krispy Kreme and TGI Friday’s; to name a few.

[1] Almarai’s fresh chicken will be supplied to KFC restaurants in KSA six days a week.

© Press Release 2019